
Twice as many organizations plan to increase their spend on customer retention over the next 12 months compared with customer acquisition. As a result, marketers are urged to shift focus as brands recognize the importance of engaging customers in the face of ongoing challenging economic conditions. The research was carried out by loyalty technology provider […]

CTV Sync elevates brand reach by syncing campaigns across screens for impactful advertising and heightened audience engagement. [January 30, 2024] – Affle’s mediasmart has enhanced its Connected TV solution as part of its unified programmatic platform for the European and UK markets. The CTV Sync solution is tailored to help advertisers and brands maximise reach, drive action and […]

Today’s episode is Let’s Talk Loyalty’s first with Visa, a hugely important partner for so many of you and your programs. Luigi Marandola is Vice President, Global Cobrand & Merchant Partnership Development at Visa, and he joins Paula to share his approach to partnering with loyalty programs around the world. Their conversation begins by reviewing some of […]

[London, UK.], (January 30, 2024) – Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has released the latest instalment of its Imperatives research, highlighting the consumer appetite for AI-powered technologies to deliver better digital journeys. The research, which surveyed 2,100 consumers and 820 brands across 18 countries and three continents, found that 87% of […]

This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]

America’s Favorite Farm Fresh Restaurant Chain Brings Personal Touch to Dining Experiences with PAR Punchh’s Loyalty Platform [NEW HARTFORD], N.Y. (January 17th, 2024) – ParTech, Inc. (PAR), a global restaurant technology company and provider of unified commerce solutions for enterprise restaurants, today announced that Bob Evans, the iconic family-style restaurant chain with 437 locations in the U.S. has […]

Today’s episode is available in audio format on Let’s Talk Loyalty.com and on www.Loyalty TV. Today, Paula is meeting Josh Belkin, Vice President, Loyalty and Customer Engagement at Omni Hotels & Resorts. This hotel brand operates more than 50 luxury hotels and resorts in leading business gateways and leisure destinations across North America, including exceptional golf and spa retreats, as […]

Highest-ever loyalty revenue of US$2.3 billion, up 68% versus 2022 Repeat stay revenue reaches US$1.4 billion, up 60% US top feeder market for GHA hotels contributing $268 million, over 10% of revenue International stays contribute 60% of revenue, with Maldives, Thailand and Portugal as most popular destinations GHA DISCOVERY website and app bookings double, as […]

This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]

How Direct Mail can survive in the reality of the digital age Traditional mail services are under pressure and the value of “white mail” is being challenged by both consumer attitudes and systemic changes in postal services worldwide. Just this week, BBC reported that the Royal Mail Royal Mail could reduce the number of days […]