SINGAPORE, January 24, 2024: Ingenico, a global leader in payment acceptance and services, has announced a strategic partnership with Cybersource, Visa’s agnostic global payment and fraud management platform. The partnership will create a global unified commerce solution for use in Asia Pacific first, followed by other regions. The partnership integrates an Android application developed by […]
Today’s conversation is designed to showcase some lessons and learnings from Brazil. Today’s guest is Tatyane Macêdo, Head of Communications at a loyalty consulting company called Valuenet, based in Sao Paulo, Brazil. She is also the Editor-in-chief of Tudo Sobre Incentivos, which they describe as the main educational content platform on Loyalty and incentives in Brazil. Tatyane reached […]
Reward points, frugal Gen Z and buy now, pay later: These trends shaped the 2023 gift-buying season. Here’s why they’ll matter more to retailers in the early days of 2024. By Jenn McMillen In the classic holiday story “The Gift of the Magi,” the heroine sells her beautiful hair so she can afford to buy […]
4 Trends That Could Chart the Course for Credit Card Rewards Credit card rewards programs are facing serious challenges in 2024 and beyond. Ongoing economic uncertainty is impacting the expectations consumers set for their favorite loyalty programs, with credit card rewards programs experiencing a unique set of headwinds. The cocktail of trends in the mixer […]
This episode is available in both audio on “Let’s Talk Loyalty” and in video format on www.Loyalty TV. Today’s guest is both a loyalty expert and a great friend of our show. Lisa Brightwell is the Founder and Managing Director of Bright Insights Consulting, a boutique loyalty consultancy firm based here in Dubai. Lisa joined Paula on the […]
David Slavick provides insights and perspectives on this travel loyalty story As reported in Wise Marketer’s weekly Newswire dated January 2, 2024, Royal Caribbean Group, the parent company of Royal Caribbean and Celebrity Cruises, is exploring a potential unification of its two loyalty programs. Currently, Royal Caribbean Cruises operates the Club Royale rewards program, while Celebrity Cruises runs the Blue […]
How AI and Google will impact your SEO Marketing plans this year. The world of SEO is always evolving, and as we step into 2024, it’s crucial for digital marketers to stay ahead of the curve. Here are the top 10 SEO predictions that are set to shape the landscape in the coming year. AI […]
In this episode of Let’s Talk Loyalty, we are officially launching our partnership and format for our new Tuesday short shows launching on February 6th. Our guests are well known to you all, and this new content partnership brings our work with The Wise Marketer Group to a whole new level. Bill Hanifin and Aaron Dauphinee lead The Wise Marketer […]
The Wise Marketer continues its Women in Loyalty™ series in 2024, with a fast-moving interview of Laura Miller, SVP Strategic Services, Kobie Marketing. Laura has worked across several industry categories and is the author of at least one of our favorite loyalty programs – you will have to listen in to learn which one that […]
In the Feels: Unveiling the Intrinsic Value of Emotional Loyalty, created in cooperation with Kobie Marketing The second Strategy Brief in this new series from The Wise Marketer is titled “In the Feels: Unveiling the Intrinsic Value of Emotional Loyalty.” This Wise Marketer Strategy Brief (WMSB) was created in cooperation with Kobie Marketing, and it […]