The Wise Marketer continues its Women in Loyalty™ series in 2024, with a fast-moving interview of Laura Miller, SVP Strategic Services, Kobie Marketing. Laura has worked across several industry categories and is the author of at least one of our favorite loyalty programs – you will have to listen in to learn which one that […]
In the Feels: Unveiling the Intrinsic Value of Emotional Loyalty, created in cooperation with Kobie Marketing The second Strategy Brief in this new series from The Wise Marketer is titled “In the Feels: Unveiling the Intrinsic Value of Emotional Loyalty.” This Wise Marketer Strategy Brief (WMSB) was created in cooperation with Kobie Marketing, and it […]
This episode is available in audio form on “Let’s Talk Loyalty” and also on www.Loyalty TV. It has already been a year since Let’s Talk Loyalty met with Ben Lipsey, Senior Vice President of customer loyalty and President of Flying Blue, the loyalty programme of Air France, KLM and Transavia. Flying Blue now has over 22 million members of its program, and […]
Insider views shared in this executive interview with Tim Mason, CEO Eagle Eye There are loads of “year-end wrap-up posts” published around this time of the year. Add to that theflood of predictions for 2024 and you must exercise an elevated level of discernment to find theinformation that you need to gauge your coordinates on […]
By leveraging customer data and predictive machine learning algorithms, EagleAI is ushering in the next generation of personalisation at scale. [London], January 11, 2024 – Eagle Eye, the leading SaaS business that executes loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands, has launched EagleAI, a modular, customer-centric data science solution powered […]
The Wise Marketer continues its Women in Loyalty™ series in 2024, with an entertaining interview of Rachel Bicking, EVP Innovation with Kobie Marketing. Rachel brings a wealth of experience to Kobie Marketing, incubating new products and services by harnessing data-driven strategies to drive customer behaviors. We met Rachel a few years ago and noticed immediately […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
Today’s episode of LTL which is a masterclass in co-brand cards, the single biggest driver of profits for so many loyalty programs. Nik Laming is an independent consultant and strategic advisor who has spent his whole career dedicated to loyalty programs, including roles as the former head of AIMIA and Carlson Marketing in Asia, as well […]
An illustrative tale about holiday spending in inflationary times Total consumer spending accounts for more than two-thirds of US gross domestic product, so economic forecasters watch spending trends on major holidays like a hawk – and for good reason. The 2023 version of Black Friday reported a record $9.8 billion in Black Friday online sales, […]
This is the final episode of Let’s Talk Loyalty and Loyalty TV for 2023. Imitation is the sincerest form of flattery, so we are delighted today to be joined by another loyalty podcaster, who told us that he was inspired by Let’s Talk Loyalty and wanted to create something similar, but in Arabic. Loyalty Bl Arabi is a podcast about […]