In this week’s episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Matt Goldberg from Floor and Décor Matt and Paula discuss the insights behind the Pro Premier Rewards program and Tom summarises key points of the loyalty strategy, designed to deliver powerful benefits to their community of flooring professionals nationwide, This is a B2B program […]
Shift to digital seen across the board, proving the need for restaurants to embrace a complete digital guest engagement platform. Newton, MA – December 4, 2023 – Consumers broke out their wallets over Thanksgiving weekend, spending 7.3% more on gift cards than during the same period in 2022, according to data from Paytronix, the most advanced digital […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
Today’s episode is available as audio as well as video on Loyalty TV. Let’s Talk Loyalty is featuring an iconic automotive brand for the first time. The Ford Motor Company has recently celebrated 120 years in business, and is truly a pioneer of modern transportation. Their approach to loyalty is super exciting, so we were thrilled recently to […]
Dolly Parton May Show How Harmonized Celeb Partnerships Can Be Brand-celebrity partnerships go back generations, with mixed results. Here’s why Dolly Parton’s expanding bond with Cracker Barrel is likely to be more rewarding for both. By Jenn McMillen, CLMP™ Founder and Chief Accelerant of Incendio Dolly wants a rockin’ good time. And, being Dolly, she wants […]
Will Blue, Green, and Pink be the new Silver, Gold, and Platinum? As the Scorpions sing “The future is in the air, I can feel it everywhere, I am blowing with the wind of change ……. Where the children of tomorrow dream away, in the wind of change.” I look around the world to pause […]
In this week’s episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Lisa Erickson, formally Sr. Director of CRM and Loyalty at Sleep Number, a bed and bedding company that operates over 650 stores in 50 states in North America. The Inner Circle Rewards program is an award-winning loyalty program for people who […]
CRMC Webinar Series returns with Wingstop and Epsilon You might be surprised by this, but did you know that today’s consumers interact with brands across a mix of 20+ channels, on average? The result is that many companies serve countless messages across multiple channels but often overlook channel management and optimization. This can lead to […]
In this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Simon Rowles Managing Director of Beyonde, who discussed the latest customer strategy and inspiring loyalty propositions in the marketplace. “Beyonde” is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]