Today’s episode is available as audio as well as video on Loyalty TV. This episode features loyalty in the telecommunications sector. Today’s guest, Jerome G Patalud joins us from the Philippines where he is the Director and Product Owner for Globe Rewards, the loyalty proposition from Globe Telecom, Inc, a major provider of telecommunications services there, where it operates the largest mobile network in […]
Today’s episode is available in both audio and also video format on www.Loyalty TV. United is now the largest airline in the world as measured by available seat miles, and its marketing is led by the inspirational tagline “Good Leads the Way”. According to its latest quarterly earnings report at the time of recording, United achieved its […]
The new creative partnership comes at a time when brands are currently spending over $200 billion annually on ineffective ads BOSTON, NOV. 15, 2023: How can brands unleash human creativity and supercharge it with AI? That’s exactly the question Sundogs founder Ben Jones, who also founded Unskippable Labs at Google, and Macaela VanderMost, Owner/Executive Creative Director at Newfangled […]
100% YoY organic growth in the USA; outside of the acquisitions Disrupting the agency-led loyalty market with its SaaS offering 50-75% incremental tech investment towards AI every year Capillary Technologies, a global loyalty technology solutions company announced a 4X growth in the last three years in the US market. The loyalty management market is worth […]
Conference summary and highlights from Day Two The first ever Loyalty Summit CXM was held in Los Angeles at the Beverly Hilton November 14-16, 2023. There was so much good content presented that we are sharing the conference report in two parts. You can read Part One here. Onwards with Part Two! Matt Sutton, CMO […]
In this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Simon Rowles Managing Director of Beyonde, who discussed the latest customer strategy and inspiring loyalty propositions in the marketplace. “Beyonde” is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing […]
Summary and highlights from this first-time event in North America The first ever Loyalty Summit CXM was held in Los Angeles at the Beverly Hilton November 14-16, 2023. Tommy Danielson and his team put on a great show, gathering notable people who shared content with the audience of delegates numbering over 150. Rick Ferguson served […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
Amazon’s Holiday Kickoff Event Reveals 9 Retail Lessons Prime Big Deal Days was expected to generate $8.1 billion for Amazon. The two-day sale also delivered something for other retailers: nine big insights for the holidays. By Jenn McMillen There was a major run on protein shakes and AA batteries earlier this month. If there’s one […]
Quick hitting conversation with Peter Vogel, CRO vPromos Honing the enrollment process for your Loyalty Program is critical to success, whether at the launch of a program or to sustain healthy onboarding rates over time. On the surface, the topic seems simple. We compare the loyalty program enrollment process to sending out invitations to a […]