Today’s episode is available in both audio and also video format on www.Loyalty TV. United is now the largest airline in the world as measured by available seat miles, and its marketing is led by the inspirational tagline “Good Leads the Way”. According to its latest quarterly earnings report at the time of recording, United achieved its […]
From Gamification to Emotional Loyalty How can brands create authentic and emotional customer loyalty? What does the loyalty landscape look like in Europe and Greece and what trends are shaping today and pointing to tomorrow in loyalty? Those were just some of the questions being discussed during the Customer Loyalty Conference in Athens organized by […]
All loyalty marketing professionals should become educated on this topic Today Congress has many problems and issues to address for the benefit of our country’s way of life and certainly as it relates to wars and conflicts overseas. As legislators cope with these existential issues, they also choose to address a business construct from time […]
In this week’s episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Dave Canty from Bilt Rewards, who discusses the innovative program and its mission to support landlords, tenants, and partners who all benefit by making renting more rewarding. Bilt Rewards is an innovative US-based loyalty program that was created in 2021 […]
Today’s episode features a loyal listener and friend of the show, Mike Templeton, Head of Digital at Casey’s. Casey’s is an award-winning convenience retail chain in the US, which has grown from its small-town origins in Iowa, to now operate the third largest convenience retail business and the 5th largest pizza chain in the country, with over […]
The loyalty and rewards market in Latin America recorded significant growth in the last few years. According to Research and Markets, the loyalty market in the region is expected to grow by 13.6 percent in 2023 totaling approximately US$8.7 Billion. “There is a huge opportunity to grow loyalty programs in the region,” says Latam Pass […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
Editor’s Note: The author is part of the team at Strategic Caravan, a strategic advisory firm based in Mumbai, India and specializing in customer loyalty and profitability. Aparna is a member of the CLMP™ community and recently hosted and participated in the Loyalty Academy™ public workshop in Bengaluru, India during August 2023. In this article, […]
In this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Stuart Evans, a Web 3.0 strategy advisor with a passion for understanding these emerging technologies Much has been made of Web 3.0, Crypto, NFTs and the metaverse as innovations for the loyalty industry and in this summary show Tom reviews […]
The grocery choices we make have always been subject to lifestyle shifts. These six concepts can address emerging needs in innovative ways from which the industry could learn. By Jenn McMillen Everyone has to eat. What we choose to eat and where we get it, however, is dictated by a range of other factors, from […]