Loyalty Summit CXM, a sister event to travel-focused Loyalty Summit and the FT Awards, makes its US debut In Los Angeles this month after a successful inaugural event earlier this year in Zurich Switzerland. Designed to be an intimate event for senior level leaders focused on customer loyalty and customer experience, the Summit will feature […]
Loyalty Methods is the platform powering some iconic loyalty programs such as 7-Rewards, MGM Resorts and Western Union, and they have developed a unique approach to implementing mission-critical programs for huge programs like these. Joining today’s episode to share these insights, as well as their background, methodology and some key success stories is Emil Sarkissian, CEO of […]
Clarifying the intricacies of Paid Loyalty with ebbo’s Carlos Dunlap-Beard Subscription loyalty programs were brought into focus for marketers as Amazon built its Prime program into a core driver of its business. Since that time, most brands have considered incorporating a Subscription element into their loyalty and customer engagement strategies. As the fever around subscription-based […]
Announcement includes Digital Labs for fast-tracked solutions Mastercard has announced the expansion of its consulting business with the launch of new practices dedicated to artificial intelligence and economics, to help clients across all industries rapidly and responsibly advance the use of AI and address ever-shifting macro-economic forces and consumer preferences. The company is also enhancing […]
Steve Bocska, Founder and CEO PUG Interactive quietly expanded from his roots in Vancouver, Canada to Dallas, Texas about one year ago. After a reasonably stealthy decade of corporate development and R&D, this experienced game designer made the move to Dallas with clear intentions in mind. Citing that Dallas is thought of by many as […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
Today, “Let’s Talk Loyalty” meets airline industry thought-leader Mark Ross-Smith, CEO at Loyalty Status Co. Listen in to hear Tom Peace summarise Mark’s key insights on global airline loyalty programmes. Tom’s highlights include airline programs role, positioning, and potential for greater profits. It’s a fascinating discussion about innovative ideas to drive customer loyalty and how brands […]
How to drive engagement with Gen Z in the casino For Millennials and Gen Z consumers, Boxing, Horse Racing and Casino Gambling have been teetering on the cusp of the perception of being “your grandfather’s sports.” The connection point with fighting sports has transcended the glory days of Muhammed Ali and Sugar Ray Leonard and […]
Conference report on AiConnect travel loyalty event The Co-Brand & Travel Rewards 2023 conference was held in Wilmington, Delaware October 18th and 19th, 2023. The event is organized and hosted by AiConnect, and they gave a tip of the hat to Wilmington as being the “Co-Brand Capital of the USA”. Indeed, the downtown area seems […]
This episode of “Let’s Talk Loyalty” is also available in video format on www.Loyalty TV. Today’s guest joins from a unique and inspirational brand which is guided by four pillars and values that guide everything that they do. REI, or Recreational Equipment Incorporated, is a U.S. based cooperative, which means it’s essentially owned and operated […]