In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. Here’s a closer look at five brands that are leading the charge in offering experiences, rather than […]
5 tips to help retailers maximize results in the 2023 power shopping season The end of year shopping season has begun. How do we know? Well, this may not be as scientific as you would like, but over the weekend, we visited a big box DIY retailer and found that the remnants of Halloween decorations […]
In this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Javier Marin Martinon, Chief Commercial, Loyalty, and Customer Officer, who shares what Renfe, Spains leading railway company, have implemented for members of its loyalty program. Railway travel may appear to be a strange environment […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
London, 16 October 2023 – Today, The Gift Club launches a brand-new loyalty-specific community called the European Loyalty Association (ELA). The ELA seeks to provide exclusive regional and international content and networking opportunities specifically for brands and their loyalty, CRM and customer engagement teams. Meeting an open need within the market, the European Loyalty Association […]
What is TCPA and Why do Marketers Need to Understand It? The Telephone Consumer Protection Act (TCPA) is a federal law that regulates telephone solicitations. The TCPA was signed into law in 1991 by President George H.W. Bush and the Federal Communications Commission (FCC) has regulatory authority under the statute. TCPA created guardrails to restrict […]
Sarah Richardson is the Founder and Advisory Board Chair of the Australian Loyalty Association, and a great partner and friend of Let’s Talk Loyalty. She is also an experienced loyalty practitioner and consultant, as Founder and Director of Sciensa Loyalty, a loyalty consulting firm based in Melbourne. Today, we’re discussing the launch of the inaugural Asia Pacific Loyalty […]
Time and Convenience are joined by anti-anxiety as the most valuable loyalty currencies Americans are – for the most part – time starved and living in attention deficit. We’ve all heard the statistic depicting the attention span of human beings as slightly less than a goldfish, leading this loyalty marketer to pose the question Is […]
In this week’s episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Cliona Mooney, Group Data Analytics & Insights Director for The Irish Times. The publishing industry has been through extremely challenging times over the last decade or so. Trusted brands like the Irish Times have […]
Insights from the Global Gaming Expo As a trailblazer and leader in loyalty marketing, the casino industry is continuously adapting to changing times and consumer preferences. The industry has nearly 100% penetration of loyalty programs in the nearly 2,000 U.S. properties. To learn more, The Wise Marketer attended G2E, the Global Gaming Expo. The event […]