Insights from the Global Gaming Expo As a trailblazer and leader in loyalty marketing, the casino industry is continuously adapting to changing times and consumer preferences. The industry has nearly 100% penetration of loyalty programs in the nearly 2,000 U.S. properties. To learn more, The Wise Marketer attended G2E, the Global Gaming Expo. The event […]
OneViu combines cutting edge data science, the latest technology, and deep retail experience. Excitingly, Tecsa has received the renowned Analytics – Retail award in the Hong Kong Business Technology Excellence Awards. Recognising outstanding companies that made exceptional contributions in the pursuit of technological innovation. The award association crowns the best first-rate firms with the most […]
This episode is also available in video format on www.Loyalty TV. Today’s episode features Circle K, one of the world’s leading convenience and fuel retail businesses which operates more than 14,200 stores in 26 countries worldwide. Circle K recently launched a hugely exciting concept, leveraging the power of gamification, partnerships and cutting-edge technology, to launch […]
By Lise Alves Global Flight’s 19th Loyalty & Awards Conference was held in Rio de Janeiro, Brazil this past week. This is the first time the event has been held in South America and Global Flight’s managing director, Ravindra Bhagwanani, says the change in venue was very successful. “We took a certain gamble by coming […]
Editor’s note: Practitioners of customer loyalty are realizing more each day that a holistic approach to strategic planning is the optimal path to connect with and build trust with customers. Beyond data, technology and promotions, we need to consider that the human capital we invest in engaging our customers should be of pure intent. When […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
In this week’s episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Fiona McFaul, the Vice President of Marketing and Loyalty for the Sandman Group RSVP Rewards is one of Canada’s best kept secrets! Listen in to hear how Sandman Hotels completed a dramatic digital transformation of their loyalty program Sandman Hotels […]
Following The (Carbon) Footprints To Secondhand Fashion’s Fate Secondhand September is upon us, but we hardly need to raise awareness of the movement. For millions, shopping thrift has become second nature. And this demand – among buyers and resellers – is altering what secondhand represents to many, as prices climb and outlets become saturated. Five […]
The Emergence of Modular Loyalty Technology Adopting Loyalty Technology, specifically Loyalty Management Systems (LMS) has always been a complex task. Despite the emergence of API driven and cloud-based technologies, most brands still evaluate adoption or upgrades of LMS like they do other enterprise solutions. There are weighty requests for proposal (RFP) documents to draft and […]
Welcome to this episode of Let’s Talk Loyalty where they are announcing and officially launching “Loyalty TV”. Loyalty TV is a completely new format and their first major change since they launched this podcast dedicated to loyalty marketing professionals in 2019. This will bring a selection of their best interviews to a professional TV studio in Dubai, […]