Insights from CLMP™ Community member Deon Olivier The Loyalty Academy has been providing professional education for marketers since 2017. Following the completion of the most recent public workshop in London, the community of persons who have earned their Certified Loyalty Marketing Professional™ designation has grown to 831 across 49 countries. That is a truly humbling […]
Our events provide networking and learning opportunities for customer engagement and loyalty professionals. We run two major networking dinner events and one international conference event each year. All of our events are held in person, feature fantastic, industry-leading guest speakers, and are suited to anyone that works with, or would like to develop, a loyalty […]
In this week’s episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Antonio Ricciardi, SVP Consumer Intelligence & Engagement at Etisalat by e&, who’s responsible for leading their Smiles Program. Tom highlights Antonio’s key learnings from his journey to evolve from simple loyalty concepts to become a compelling consumer marketplace […]
In the “Loyalty World” you know it’s not enough for companies to offer great products or services; you have to create emotional value for your customers if you want to stay in the game for the long haul. Emotional value goes beyond the functional aspects of your product and taps into the customer’s feelings, making […]
More data points supporting the importance of Loyalty as a Business (Laab) We wrote about Loyalty as a Business one month ago and as the saying goes, “the more you focus on something, the more it grows.” Since we posted on this topic, we have seen others post statistics and metrics that support the premise […]
Presented by Loyalty360, the association for customer loyalty, Loyalty Expo will provide the knowledge and best practices necessary to guide your team and brand on your customer loyalty journey. Join the top event where attendees learn from the best-in-class brand leaders, technologists, and serviceproviders you need in a rapidly evolving customer loyalty landscape.
Digital Marketers of all stripes are invited as we come together to look to the future of search, learn from industry experts, and network with peers for a truly unforgettable two-day experience. From ChatGPT, E-E-A-T and TikTok to the latest ranking factors and algo updates, MozCon’s speakers cover the hottest and latest topics in the rapidly changing […]
Our events provide networking and learning opportunities for customer engagement and loyalty professionals. We run two major networking dinner events and one international conference event each year. All of our events are held in person, feature fantastic, industry-leading guest speakers, and are suited to anyone that works with, or would like to develop, a loyalty […]
Your customers are demanding higher levels of personalization than ever before and there are very few situations left today where a one-size-fits all approach will work. The companies with the most loyal customers today have earned them through continuous efforts to ensure customer relevance, satisfaction, and long-term engagement; not just by spraying out on-going sales […]
Amazon is now inviting non-Prime subscribers to purchase groceries from its online Fresh store. They’ll have to pay a little more for deliveries, and can’t yet order from Whole Foods, but it does extend a once exclusive, paid-for perk to anyone. Does Amazon risk watering down the value of its $139 annual memberships? By Jenn […]