Today’s episode of Let’s Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Amanda Cromhout. Amanda is the Founder and CEO of Truth, a loyalty consultancy firm based in South Africa, and she is also well-known to you all, as a host of an episode every month of Let’s […]
Convenience Store Loyalty Programs Deliver 12% Higher Checks Restaurants Drive Highest Reward Redemption on Least Popular Days to Visit Loyalty members who provide email addresses visit more often across all segments Newton, MA, September 26, 2023 – Paytronix, the leader in guest engagement for restaurants and convenience stores, has unveiled the highly anticipated Paytronix Loyalty Report 2023. […]
In a customer loyalty world filled with a proliferation of competitive “published” benefits and rewards, one might ask, why would a brand consider offering its loyalty members unpublished or covert benefits and rewards? How would a brand benefit from such a loyalty strategy? To answer this question, it is important to firstly declare that there […]
Loyalty Science Lab (LSL) is a loyalty think tank housed in the Strome College of Business at Old Dominion University. Old Dominion University, located in Norfolk, is Virginia’s forward-focused public doctoral research university with more than 24,000 students, rigorous academics, an energetic residential community, and initiatives that contribute $2.6 billion annually to Virginia’s economy. Loyalty […]
Federal Legislation in Congress Threatens to Eliminate these Popular Programs WASHINGTON –A new analysis by Airlines for America (A4A) – the industry trade group representing major U.S. carriers – reveals there are nearly 30 million U.S. airline credit card holders in the United States who rely on their airline credit cards to accrue loyalty points, which can […]
In this week’s episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas talks to Lisa Routel, Verizon’s Marketing Strategy Lead to learn all about their loyalty program “Verizon Up” has won multiple loyalty awards Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a […]
Your customers are demanding higher levels of personalization than ever before and there are very few situations left today where a one-size-fits all approach will work. The companies with the most loyal customers today have earned them through continuous efforts to ensure customer relevance, satisfaction, and long-term engagement; not just by spraying out on-going sales […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
Consumers might be adapting to permanently high prices, but not necessarily by paying them. Instead, they continue to seek lower-priced alternatives from brands and stores. Inflation is threatening to cost retailers their customer loyalty. These five loyalty-based practices can help bring them back. By Jenn McMillen Loyalty apparently does have a price. For many shoppers, […]
Today’s guest of Let’s Talk Loyalty is well known to everyone working in the travel loyalty industry globally. Danielle Brown is the Chief Marketing Officer of Plusgrade – the global ancillary revenue leader in travel, as well as Points, a platform that specialises in loyalty currency retailing. This conversation tells the extra-ordinary story that while global economic events over the years […]