This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
Executive Interview Featuring Maria Giacobbe, SVP, Business Development Epsilon One of the most compelling topics in discussion in the world of customer loyalty is how to convince brands to take a holistic, enterprise approach to customer strategy development and execution of resulting programs and campaigns. The importance of “the customer” to business is undeniable and […]
Today’s episode of Let’s Talk Loyalty features an amazing country and an amazing airline-led loyalty program that is not even one year old! Skyjoy is the program name for a coalition program created in late 2022 by Sovico Group based in Vietnam, leveraging some of their key businesses including Vietjet, their low-cost airline, and HD Bank. Paula Thomas is joined for […]
The big deals for back-to-school shopping season kicked off in July, but that doesn’t mean parents are spent-out in August. Some consumers may in fact still be holding out for the best deals. Here’s how Barbie, Target and even cups of noodles present best-in-class sales opportunities for retailers. By Jenn McMillen This back-to-school season let’s […]
An interview with Joel Percy, Regional Director for North America at Eagle Eye With inflationary pressure helping to drive renewed consumer interest in loyalty program benefits and an increasing demand for higher program value and personalization, retail loyalty marketers have more opportunities to connect with shoppers than ever before. They’re also facing greater challenges to […]
In this week’s episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Isobel Finlayson, Sustainability Lead for Mando Connect. Paula and Isobel share their ideas, insights, research and suggestions on practical ways that loyalty marketers can help. Sustainability is both an urgent and an important focus for businesses, and one […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
Today’s episode of Let’s Talk Loyalty is all about the exciting possibilities for the next generation of loyalty programmes using Web 3.0 technologies. Our guest is Connor Kelley, who was inspired by the success of the world’s leading online games such as Roblox, and has used the principles to create Flaunt Loyalty, a dedicated loyalty platform that […]
Executive interview with Chris Cobb reveals important tips for malls and outlets Editor’s note: Creating a customer loyalty solution for retail can take many forms. Solutions need to be tailored to meet the channel and business model of the individual retailer. For that reason, there really isn’t a single solution for “retail loyalty”, far […]
Updated edition of the popular business guide provides practical advice for improving customer connection and fueling growth in today’s digitally-driven marketplace LONDON- The 2nd edition of the groundbreaking and best-selling retail handbook, Omnichannel Retail: How to Build Winning Stores in a Digital World, is now available in the UK and for pre-order in the U.S., Canada and other markets. […]