Pointspay combines Loyalty, Marketing and Payment technology to enhance the overall customer experience Utilising MarPay helped grow e-commerce revenue by over 200% in a single month for a Pointspay customer 31st August 2023: Pointspay, a leading global loyalty solutions provider, has announced the launch of their new ‘MarPay™’ concept to be used exclusively on their platform. […]
In this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Mark Sage, Former Chief Operating Officer at Yuu Rewards in Hong Kong Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy. Created initially as a coalition programme, Yuu Rewards has proven to be a […]
Brands really care about customer loyalty but more often than not, the understanding and execution have to go beyond a basic loyalty program. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force. The aviation industry has always been a front-runner but brands […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
GoTo Contact Center expands insight capabilities with AI Chat Analysis BOSTON, August 30, 2023 – GoTo has rolled out AI Chat Analysis, an AI-powered sentiment analysis and chat summary function within GoTo Connect’s Contact Center. This new optional feature will expand the level of data-driven insight available to customer service supervisors and analysts, resulting in […]
Cruise Lines Illustrate Why you should be Building Loyalty Experiences, not just Loyalty Programs Customer Loyalty is a representative term that practitioners use to describe a top of pyramid goal. Most brands are declaring their desire to become customer centric, and the financial benefit of this big-picture strategy is to create sustainable increase to Customer […]
Halloween products are in the store, and you should be paying attention Summer is coming to an end, with kids returning to school in different parts of the world, and the US on the verge of Labor Day, a national holiday that is the demarcation point between summer and fall seasons. Yesterday, during a visit […]
4 Takeaways for Retailers Eying Quick-Serve Fashion Panera recently introduced a line of co-branded swimsuits, but its foray into merchandising isn’t new. Such launches are occurring more regularly among quick-serve and fast-casual restaurant chains. These examples explain why QSR is good at selling fashion, and what retailers can take away. By Jenn McMillen Panera swimsuits […]
Today’s episode features Velocity, the loyalty program from Virgin Australia. As one of the world’s most famous challenger brands, Virgin enjoys a global portfolio of inspiring businesses that are dedicated to delighting customers around the world, and Virgin Australia’s Velocity programme does exactly that! Nick Rohrlach is the CEO of Velocity, and he shares in […]
Halloween products are in the store, and you should be paying attention Summer is coming to an end, with kids returning to school in different parts of the world, and the US on the verge of Labor Day, a national holiday that is the demarcation point between summer and fall seasons. Yesterday, during a visit […]