Exclusive from The Wise Marketer in advance of the CLMP™ workshop in the UK. Updated information from the Mando-Connect and YouGov research project “What the Brits Want from Loyalty Programmes” is being made available exclusively to The Wise Marketer in advance of the CLMP™ workshop in the UK. Data indicates that 74% of Brits think […]
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast hosted by Paula Thomas, where she is joined by Erin Levzow, who shares her industry-leading insights and ideas from their “Del Yeah!” program which has already won prestigious awards – including B2C app of the year and the Gold Award for Loyalty Strategy. […]
True customer loyalty IS emotional. When you respond to your customer’s changing needs (and they’ve really changed over the last 3 years), when you listen carefully to what they may need or desire in the future and when you create experiences that make them FEEL good about doing business with you, you’ll get rewarded for […]
Games mean fun, and who doesn’t like having fun? The allure of rewards, the urge to compete, and the fear of missing out are factors that make gamification a popular choice for loyalty programs. Gamification involves the use of game mechanics and elements to make users more motivated and invested in completing their goals. Loyalty […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
London, UK – 17 August 2023 – Merkle, dentsu’s leading customer experience management (CXM) company, has created the UK’s largest Google Technology Practice by integrating Google Marketing Platform and Google Cloud Platform teams across the dentsu group. This launch addresses the pressing need for seamless integration of capabilities in digital analytics, ad tech, data engineering, AI, and […]
Today’s episode featuring an unusual category for us to have on the show but an incredibly interesting one. ABInBev is a company that celebrates life, especially key highlights like parties, sports and entertainment, and it describes its mission as creating “a future with more cheers”. The business brews and sells a diverse portfolio of over 500 […]
In this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas is joined by Kelly N Cook, EVP, Chief Marketing and IT Officer for David’s Bridal. David’s Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful outfits for all of […]
Today’s episode celebrates the 4th birthday of Let’s Talk Loyalty, in partnership with us in The Wise Marketer Group, where we are together announcing an incredible competition.The guest is Aaron Dauphinee, Chief Marketing and Business Development Officer of our Group, which includes TheWiseMarketer.com website and The Loyalty Academy. The Loyalty Academy was established in 2015 and offers global loyalty education. Since […]
LaaB – One New Acronym that you Should Remember Every time we host a Loyalty Academy™ workshop, we include a module on the financial considerations of customer loyalty. That session is based on Loyalty Academy course #105 – Introduction to Loyalty Financial Modeling. The course provides a thorough overview of the key financial considerations in […]