Everything you need to know about the updated WestJet Rewards Program The WestJet Group is Canada’s leading low-cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians. WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service […]
WestJet announces most significant improvement to WestJet Rewards in 15-year history CALGARY, ALTA – February 27, 2025 – Today WestJet announced the most significant improvement to WestJet Rewards in the program’s 15-year history, making it easier than ever for members to earn, redeem and achieve status. The changes, coming April 30, 2025, will make the […]
The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Throughout 2024, Wise Marketer Group’s (WMG) CEO, Bill Hanifin, and CMO, Aaron Dauphinee, shared their insights on topics inspired by courses from the Loyalty Academy’s™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. In 2025 we shift from this academic focus to seek […]
Two-thirds of marketers use 16 or more martech solutions CHICAGO, Jan. 08, 2025 (GLOBE NEWSWIRE) — TransUnion (NYSE: TRU) announced today newly commissioned Forrester Consulting research that reveals the uphill battle many marketing teams face in managing fragmented martech systems and identity challenges. However, the research also highlights a clear path forward for organizations that […]
Consumers prioritise authentic reviews and user-generated content, with 44% considering these significant influences London, England — 30th January 2025: Streetbees, the end-to-end market research platform that delivers human-centric insights at scale using conversational research, today released their ‘Brand Love Index’ highlighting consumers’ most loved brands, and the factors driving brand affinity this year. As influencer marketing […]
Highlighting people, research and events that are making a difference in Loyalty Marketing Kelly Mahoney Appointed CMO Ulta Beauty Many of you know Kelly Mahoney from her presentations at CRMC. I’ve had the pleasure of presenting on the same agenda with Kelly in private client events and she is a powerhouse in person. Kelly has […]
Executive interview with Pieter de Villiers, CEO co-founder of Clickatell This interview is part of the CMO Council / Wise Marketer interview series. Today we talk with Pieter de Villiers, CEO co-founder of Clickatell, a South African company pioneering innovations in mobile messaging and Chat Commerce. Most of you have experienced chatbots as you shop […]
Viffy’s Brand Offers and Payment-Linked Technology to be Powered by Finfare Connect Irvine, California, January 28th, 2025 – Finfare, the fast-growing fintech company whose mission is to simplify financial experiences, clearing the way for small and medium businesses to grow and thrive, today announced a strategic alliance with Viffy, the cutting-edge platform that empowers content creators with a new, more […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode features a truly global loyalty perspective coming from Indonesia, which is in fact the 4th most populous country in the world! Our featured brand is one of the largest retail conglomerates in Indonesia with nearly 200 stores […]
Seasoned public relations professional announces the release of her debut book Feb 18, 2025 – SAN DIEGO – Michelle Stansbury, a seasoned public relations professional and the owner of Little Penguin PR, today announces the release of her debut book, “From Mad Men to Modern Marketing.” This insightful exploration delves into the evolution of marketing […]