How to migrate customers from Situationship into High Fidelity Relationships Are You in a “Situationship” with Your Customers? Loyalty programs, personalized offers, and rewards should build deeper customer relationships—but what if they’re only keeping customers engaged at a surface level? Many brands believe they have loyal customers, only to realize they’re just one of many […]
Martina Lipp, a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile. Most notably, Martina is recognized for her groundbreaking work in revamping Disney’s international loyalty program, where she spearheaded a strategy […]
Creatopy’s AI-powered digital ads platform optimised 1,000+ assets in seven languages for British Council’s “Global English” campaign – delivering 50% faster turnaround time New York, USA — April 2025: British Council, the UK’s international organisation for cultural relations and educational opportunities, has used cutting-edge AI-powered design automation to secure significant reductions in the time and […]
Curve Pay brings Android users unmatched spending visibility, comprehensive bank and card coverage, zero foreign transaction fees on all linked cards, and advanced money management tools, setting a new standard for convenience, security, and savings in mobile wallets. London, UK – April 10, 2025 – Curve, the ultimate digital wallet, today announced the launch of Curve Pay, its pioneering mobile payment […]
Global News Roundup from The Wise Marketer From the Editor Kicking off a new week with some new perspectives from Loyalty Science Lab! We do like when academia brings practical insights into the fold for us marketers, and the team out of Old Dominion University does just that in their latest article, “Loyalty Programs as […]
São Paulo, Brazil — (April 14th, 2025) — As concerns about technology’s impact on mental health continue to grow globally, Vivo, Brazil’s leading telecommunications company, has partnered with leading Brazilian advertising agency Africa Creative to launch a thought-provoking campaign addressing smartphone addiction. The “Toxic Relationship” campaign uses Olivia Rodrigo’s 2021 hit song “jealousy, jealousy” to draw […]
StratLX founder, Andreanne Rondeau, is one of the Loyalty Academy’s nearly 1100 CLMPs worldwide. We wanted to get a point of view from this community on what attendees learn from being at CRMC. But Andreanne also weighs in on CRMC 2024’s theme related to the impact of AI and her experience marketing to customers with a distinctive […]
U.S. CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO – April 17, 2025 – 10Fold, a leading business-to-business (B2B) Deep Tech communications and content agency, today released the 2025 U.S. Marketing Budgets Update: The CMO Wake-Up Call report. The findings reveal a shifting landscape […]
Over the last 3 decades in the Customer Loyalty business, I have been asked multiple times, “Are Loyalty programs still relevant?”. This is a worthy question to ask after decades from the first loyalty program. Here’s my take on why Loyalty programs remain relevant over multiple decades, and it can be summed up in one […]
In a thriving U.S. tourism market valued at over $800 billion, customer retention is more important than ever. Recognizing this, Brightline officially launches its new loyalty program, Brightline Rewards, powered by Antavo Loyalty Cloud. Launching today, the program offers a simple, flexible way for riders to earn and redeem points. As the only privately owned […]