Bengaluru, India – August 16, 2023 Capillary Technologies, a global leader in cloud-based loyalty tech solutions, turned 15 this year and at the Foundation Day, announced the elevation of Anant Choubey and Sridhar Bollam to the position of Co-Founder. Anant and Sridhar have been an integral part of Capillary’s journey since 2010, serving as the Chief Operating […]
Adopting Event-Based Loyalty Transcends Transactional Loyalty Did you know that a staggering 75% of businesses that create loyalty programs fail to deliver lasting results? The remaining 25% know the secret to loyalty program success: event-based technology. This technology transforms mundane transactions into meaningful customer interactions. Understanding the ‘Loyalty Engine’ At the core of this technology […]
Tom Peace’s latest short summary show covers the original podcast hosted by Paula Thomas where she is joined by Nicole Auman, Director of Brand Marketing at Sheetz. Sheetz Inc. is one of North America’s fastest-growing convenience store chains, already operating over 600 locations. Tom summarises the key insights from the original podcast on how Sheetz recent major insights and […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
Keeping Porch Pirates Away On Amazon Prime Day: A Retail Guide Retail shrink is costing retailers billions of dollars, and it doesn’t just occur in stores. In the week after Amazon Prime Day, experts predict a 40% increase in package theft. Amazon has policies for when packages are stolen or lost, which could require retailers […]
Three-part series shows how “Feelings” may be the key to emotional loyalty In 2002 Dr. Daniel Kahneman, a professor of Psychology, won the Nobel Prize for Economics for proving that people make decisions emotionally and then justify them with logic! I can still remember the sheer joy I felt at this announcement. By that time, […]
Why Ecommerce Retail Should Shift its Focus for Future Success You’ve read a lot about the instability of traditional retail worldwide. One study reported that 50,000 stores in the US are expected to close by 2026. Already leaning towards Ecommerce retailers, consumers intensified their love of online shopping during the pandemic. The habits created during […]
Today’s podcast features the exciting story of the “Doters” loyalty program launched by Viva Aerobus in late 2022. Pablo Sordo joins Let’s Talk Loyalty to share the story of how they developed the loyalty proposition for Viva Aerobus, which is a low-cost airline based in Mexico. This simple coalition program features partnerships with the local bus company and a banking […]
Listen in to hear Tom Peace’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Kim Hardaker, Managing Director of the Etihad Guest Programme, who shares the latest ideas and insights from one of the travel industry’s leading reward programs. Etihad Guest is a world-leader in airline loyalty, renowned for delivering innovative […]
Customers deserve to be recognized and rewarded without unnecessary effort, every single time. Editor’s Note: The role of mobile apps in loyalty program enrollment and management is up for discussion. We tackled the key points in the pros and cons of using a mobile app in this previous article. We have also researched alternative enrollment […]