Listen in to hear Tom Peace’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Kim Hardaker, Managing Director of the Etihad Guest Programme, who shares the latest ideas and insights from one of the travel industry’s leading reward programs. Etihad Guest is a world-leader in airline loyalty, renowned for delivering innovative […]
Customers deserve to be recognized and rewarded without unnecessary effort, every single time. Editor’s Note: The role of mobile apps in loyalty program enrollment and management is up for discussion. We tackled the key points in the pros and cons of using a mobile app in this previous article. We have also researched alternative enrollment […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
Executive insight from Reward Paths It’s generally understood that whomever first penned the proverb “A bird in the hand is worth two in the bush” was talking about falconry; but we reckon they could just as easily have been talking about customer retention. Another version of the saying would go something like this; “A customer […]
Virtual Stores By J. Crew and Bloomingdale’s 3D virtual store fronts, let’s call them “avastores,” are becoming commonplace as more retailers explore virtual shopping technologies. If these projects prove profitable, the next phase could involve teaming up to create 3D malls that attract like-minded shoppers. Here’s why virtual “avamalls” could work. Across the retail landscape, […]
How to Tap Your Strategy Team to Bring Your Customer Engagement Ideas to Life Just because an aspiring writer has a new Word document open right in front of them doesn’t mean they will create a gripping, larger-than-life story within that space. Don’t get us wrong – it is possible, but whether the young writer […]
Today’s podcast is a treat for anyone who is either a pet lover or a pet parent, as well as retail loyalty professionals. In this episode, Let’s Talk Loyalty is with Bradley Breuer, Vice President of Loyalty and Personalised Marketing at PetSmart in the United States. This year, PetSmart’s “Treats” program has reached the incredible milestone of 60 million members! […]
Promotions are one of the most effective marketing disciplines for creating a short sharp positive impact on multiple KPIs. And their ability to have that same impact in loyalty marketing is no different. Promotions can help a programme acquire members, engage existing members, drive desirable behaviours, shift attitudes and impact the bottom line like nothing […]
Tune in and catch Tom Peace‘s brief overview from the original podcast hosted by Paula Thomas where she is joined by Jonathan Hopkins and Angus Frazer, co-founders of Sonder Media. Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and Tom will summarise the key insight from Jonathan and Angus who share their expertise on […]
How do you set currency, tiers and rewards? The concluding installment of this three-part series on The Intricacies of Loyalty Program Design. To get the entire story on loyalty program design, you can find Part 1 here and Part 2 here. This concluding segmentdeals with three of the most interesting aspects of program design Currency […]