(New York, NY July 26, 2023) Co-branded hotel credit cards earn consumers exclusive benefits and rewards tailored to brands they love. They function similarly to proprietary rewards cards, but there are several unique factors that inspire hotel card acquisition, usage, and loyalty. Auriemma Group’s latest issue of Cardbeat US delves into co-brand credit cards and […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
The Latest in Hotel Loyalty – Prioritizing On-Property Engagement and Personalization In the aggregate, hotel loyalty programs tend to evolve gradually, but one of the notable trends over the last few years was hospitality brands leveraging their loyalty and rewards programs to engage with guests off-property and to drive revenue when occupancy rates and on-property […]
Don Smith, Capillary Technologies talks about CLMP™ certification India is a rapidly maturing market for Customer Loyalty. When the top mentioned brands for loyalty in the country are Flipkart and Amazon, with membership bases that cross 100m, it is only natural that the business world stands up and takes notice. Customer Loyalty programs have evolved […]
Customer loyalty programs have become ubiquitous in today’s business landscape, with a vast majority of companies offering some form of rewards program to attract and retain customers. However, with over 3.3 billion loyalty memberships in the U.S. alone, it’s clear that consumers are selective about the programs they actively participate in. As the average consumer […]
At CRMC 2023 we were fortunate enough to catch up with Sameer Garde, CEO of Capillary Technologies, immediately after his company announced acquiring Tenerity’s Digital Connect Assets. For a quick synopsis of what he shared with us check out this video (~1 min). For the full interview with Sameer, you can also check out this […]
A Fresh Perspective Fueling Growth Capillary Technologies’ CEO, Sameer Garde, is refreshingly forward with his perspectives –whether they are about his own leadership style, where he’s taking his clients with new products and services, or the path he’s taking Capillary Technologies on to build it into an industry leader. At CRMC 2023 we were fortunate […]
Little-Known Reward Perks from Amazon, Starbucks & Ikea Retailers budget a lot of marketing dollars for their loyalty programs. Yet examples of unknown programs, perks and features abound. These examples suggest that even big brands under-promote aspects of their programs. Here’s what retail marketing can learn from them. Think of them as the size 5-shoes stored […]
This episode features a brand that has been on Let’s Talk Loyalty‘s wish list for quite some time now. McDonald’s is, of course, the world’s leading global food service retailer, with over 40,000 locations in over 100 countries! Just recently, the business was listed in second place in the *World’s Most Innovative Companies of 2023*, […]
With its new D2C commerce strategy, Mars Snacking accelerates speed to market and revenue for its leading D2C proposition by 20% YoY and creates the world’s most comprehensive example of composable commerce for multi-brand businesses 25 July 2023 – Global business transformation agency Valtech has collaborated with multi-brand FMCG organisation Mars to create the world’s […]