Don’t Make your Program Identity an Afterthought of Your Strategic Plan “What’s in a name?” That’s the much-celebrated line from William Shakespeare’s play Romeo and Juliet. In the play, Juliet asks the famous question and then explains, saying “that which we call a rose by any other name would smell just as sweet”. Shakespeare’s theatrical […]
Enrollment and Participation In Part 1 of this 3-part series we surveyed the importance of bringing focus and clarity to your objectives and articulating a differentiated value proposition. Now, we turn our attention to some finer points of program design by tackling these two areas: Eligibility and Enrolment Membership and Renewal What are the most […]
Tanger’s new digital-first loyalty program and mobile app empower brand connections and optimize guest experience, with an expanded suite of exclusive benefits and personalized offers for guests at Tanger’s open-air shopping centers Greensboro, N.C. (July 24, 2023) — Tanger® Outlets, a leading operator of upscale, open-air shopping centers, announced today the launch of its refreshed […]
Listen in to hear Tom Peace’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Hollie McLellan, formerly Head of Customer Marketing and Loyalty for Boots UK and now Director of Customer Marketing, to discuss the company’s latest innovations and initiatives. When it comes to loyalty programmes in […]
India is a Rapidly Maturing Market for Customer Loyalty There is a maturity emerging in the loyalty landscape of India. When the top mentioned brands for loyalty in the country are Flipkart and Amazon, with membership bases that cross 100m, it is only natural that the business world stands up and takes notice. We will […]
New loyalty payment platform will offer Flying Blue members a new way to earn and spend Flying Blue Miles 24th July 2023: PointsPay, a leading global loyalty marketing and payment platform, is thrilled to announce a 5-year strategic partnership with Flying Blue, the loyalty programme of the Air France KLM Group. The new platform, called […]
New Global Tier Designed for Partners with Proven Success in Quality and Size BOCA RATON, Fla., July 24, 2023 /PRNewswire/ — Mediavine, the largest, independent full-service ad management firm in the U.S., has been named as an initial partner in the launch of the Google Certified Publishing Partner Premier program, one of the few companies […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
Weather is Hurting Retail Sales. These 4 Tips Can Help Lots of retailers have incorporated green practices to reduce their carbon footprints, but how do they forecast inventories in the face of increasing catastrophic weather events? Already in 2023, retailers have reported changes in shopper spending due to weather. Here are four Earth-friendly tips. If […]
Listen in to hear Tom Peace’s short summary show from the original podcast hosted by Paula Thomas where she was joined by Brad MacDonald, Epsilon’s vice president of loyalty strategy from May 2022, where Brad talks about the methods and importance of measuring the Value of Loyalty Marketing Investment. Brad describes the methods that Epsilon use to measure and predict loyalty […]