Today’s episode of Let’s Talk Loyalty features some incredibly exciting updates from the loyalty program that Paula Thomas personally use most often, the award-winning Skywards program from Emirates Airlines. Emirates is known and respected globally as one of the world’s best and fastest growing airlines, and its loyalty program, Skywards now recognizes and rewards over 32 million […]
What Does it Take to Create a Truly Immersive Buying Experience? Creating a truly immersive buyer experience is crucial for building strong brand engagement in retail. But that is a task that is easier said than done. Taking inventory of the universe of customer journeys in your business and then mapping out the areas of […]
Giant step in Gravity Global’s expansion adds expertise and technology to answer the challenges for global brands looking to drive sustainable growth. Gravity Global has acquired 9thWonder, a full-service marketing agency with innovative approaches to media, data analytics and creative execution. The acquisition grows Gravity Global by 40%, accelerating its U.S. expansion, and deepening its global, […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
Listen in to hear Tom Peace’s short summary show from the original podcast hosted by Paula Thomas where she was joined by Brad MacDonald, Epsilon’s vice president of loyalty strategy from May 2022, where Brad talks about the methods and importance of measuring the Value of Loyalty Marketing Investment. Brad describes the methods that Epsilon use to measure and predict loyalty […]
Industry vet and current Paytronix board member Hindman will work alongside the executive leadership team to drive future solutions as the restaurant and convenience store industries rapidly evolve. Newton, MA – July 18, 2023 – Paytronix, the leader in guest engagement for restaurants and convenience stores, today announced that industry veteran and current Paytronix Board member Jeff Hindman has been […]
Appealing to Analyst Relations and — Now — Customer Marketing Professionals, ARInsights Provides the Only Tool That Synthesizes and Reports on Technology User Reviews Across Multiple Sites Needham, MASS. — July 19, 2023 — ARInsights, provider of the market-leading SaaS platform for managing analyst relations (AR) and B2B influencer relations programs, today announced major additions to […]
Room revenue spike 122% over 2022 by the end of Q2, with first-half GHA DISCOVERY loyalty programme revenues topping US$1.2 billion International leisure stays dominate, led by resurgent demand into Europe, the Middle East and Southeast Asia China’s travel comeback evident in H1 revenue growth Cross-brand revenue hits US$135 million in the year through June […]
A Roadmap for Success Have you noticed how retail stores are embracing digital technology to create immersive brand experiences? In the current retail landscape, stores are looking to shed their traditional “shop-like” identity and become modern, interactive brand spaces that fully showcase their products and values. According to a recent study by Forrester, 90% of […]
Today’s episode of Let’s Talk Loyalty features the UAE’s latest loyalty program which has been recently launched by a fuel retailer. The Emirates General Petroleum Corporation is otherwise known as EMARAT, and they operate as a leading fuel and convenience store retailer across Dubai and the Northern Emirates. Ali Bin Zayed, the Senior Manager Corporate Loyalty for Emarat, who led the development and launch of Emcan, shares the […]