A plethora of decisions! Would you tell me, please, which way I ought to go from here? That depends a good deal on where you want to get to, said the Cat. Alice In Wonderland Loyalty program design is a deeply involved exercise fraught with decisions. Many decisions. Difficult decisions. No right or wrong decisions! […]
Why Centering Your Loyalty Program on the Mobile App Leaves You at Risk We’ve often compared the loyalty program enrollment process to sending out invitations to a party. By launching the loyalty program, the brand is effectively shouting to the world that “we’re having a party, why don’t you join in?” Responding to the invitation, […]
In this week’s Let’s Talk a Little Loyalty podcast, Tom Peace reviews the original show hosted by Paula Thomas where she is joined by Matthew Stevens, Albertson’s Former Director of Loyalty Programs and Strategy, who shared how their loyalty program is supporting the dramatic transformation of their business, in direct response to changing consumer behaviours and expectations. The original interview with […]
The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The Loyalty Newswire makes […]
TORONTO, CANADA – July 4, 2023 – American Express Canada is doubling down on its Membership Rewards program and ending its partnership with AIR MILES®*. American Express will be focusing on its award-winning Membership Rewards program and a select group of strategic partners going forward. American Express Canada has thoroughly evaluated the needs of Cardmembers […]
5 Rules from Panera, Walmart and P.F. Chang’s Seven in 10 companies plan to revamp their loyalty programs in 2023. For many, the relaunch includes a premium, or paid, loyalty option. Are members willing to pay? When the model delivers on these five guidelines, they do. Here’s how retailers and brands can tell if a […]
Today’s episode of Let’s Talk Loyalty features industry insights from Giant Food, the #3 grocery chain in the United States. The guest is Ryan Draude, who is leading Giant Food’s loyalty approach with a unique perspective! Ryan believes that loyalty leaders have a unique opportunity to create *rituals* that become meaningful moments in their member’s lives, and he is passionate about […]
The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The Loyalty Newswire makes […]
#400: “For Love or Money” – Australian Consumer’s Loyalty Perspectives For 2022 (Short Summary Show)
In this weeks episode of Let’s Talk “a little” Loyalty Tom Peace reviews Paula Thomas‘ original podcast with Adam Posner, who talks about his hugely popular “For Love or Money™ Australia” research report and insights from 2022 Adam explains key insights from his research and discusses what compels consumers to join a loyalty programme and the “3 Bs” of loyalty: behaviour, […]
#399: Dubai Golf Shares Viya – A Lifestyle Platform Driving Loyalty for Golf, Dining & Entertainment
Today Let’s Talk Loyalty meets the CEO of an iconic brand here in the UAE. Dubai Golf was established in 1988 and manages some of the best-loved golf clubs in the whole region,Emirates Golf Club, Jumeirah Golf Estates and Dubai Creek Golf & Yacht Club. The company is incredibly proud of its internationally acclaimed championship courses, and has also successfully evolved […]