Christina McGeehen Also Joins Company as Controller ATLANTA, GA – June 26, 2023 – Incentive Solutions, a provider of channel marketing and sales solutions, today announced the promotion of Corporate Controller – Vice President William J. Shida to Chief Financial Officer. Incentive Solutions also announced that Christina McGeehen has joined the Company as North American […]
Listen in to hear Tom Peace’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Kristi Gole, VP, Head of Product at Global Hotel Alliance to hear how this model works and benefits both the brands and consumer members. The Global Hotel Alliance (GHA) is the world’s largest […]
Hoy cada vez mayor cantidad de marcas están queriendo tener a sus clientes más allá de la transacción. Las marcas han entendido que si interactúan con sus clientes para crear comunidades sociales, pueden promover de mejor forma sus productos y servicios. No importa la industria, la mayoría de las marcas se han dado cuenta de […]
La vieja frase “cuesta 5X más atraer a un cliente nuevo que retener a uno existente” no necesariamente sigue vigente o es del todo acertada. Quizás en una época pasada en donde no se tenían conocimientos tan exactos de los hábitos y comportamiento de los consumidores, podría decirse que la regla era aplicable en términos […]
Newton, MA, June 21, 2023 – Paytronix, the leader in guest engagement for restaurants and convenience stores, today announced that G-Que BBQ, a fast casual brand with locations around Colorado, has streamlined its digital engagement stack on the full Paytronix platform. Soon, G-Que BBQ will launch its monthly wings subscription that promises guests one five-piece order of […]
En la era digital y de la centricidad en el cliente, un factor que se vuelve fundamental para lograr una conexión relevante con los consumidores es la hiper personalización. La relevancia que las marcas deben de tener con los consumidores hoy es más importante que otras iniciativas que en el pasado funcionaron. Un elemento para […]
The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The Loyalty Newswire makes […]
“We have a communications problem” “No one communicates with me!” “We need open communication around here!” Do you ever hear phrases like these in business? I do … I hear them a lot. Effective communication involves getting a thought that’s in your head out of your mouth (or hands) in such a way that recipients […]
Executive Interview with Epsilon’s Patrick Sim, SVP APAC MEA Patrick Sim is SVP APAC, MEA Epsilon and has extensive knowledge of these markets through years of experience with Experian, Oracle, Cheetah Digital, and now Epsilon. Staying true to the Wise Marketer brand promise as the Global Voice of Customer Loyalty, we relish the opportunity to […]
Consumers would be least disappointed to see Facebook go away WEST DES MOINES, Iowa – June 20, 2023 – Patagonia topped 13 other consumer brands in a recent survey of brand strength by Meyocks, a branding and marketing agency. The Meyocks survey showed that consumers rated Patagonia highest on its propriety Mean More® score, which measures customer disappointment with […]