Over the years, there have been debates as to whether customer loyalty program designs should feature tiers with associated differential benefits. Some loyalty experts and practitioners have advocated that the introduction of tiers might feel undemocratic and can add complexity to the program design and contribute to a lack of comprehension by members and employees. […]
Today’s episode of Let’s Talk Loyalty celebrates a brand that recognizes and rewards a relatively forgotten segment of the community – those who educate children! Lakeshore Learning Materials is one of the most innovative manufacturers of educational materials in the United States, specializing in top-quality products for the home and classroom. Originally founded as a toy store […]
5 ‘Adds’ Amazon’s Gaming Strategy Presents For All Retailers Amazon has added some new rules to where it sells goods, and gamers will decide if they want to follow them. The retail giant’s latest endeavor, Amazon Anywhere, embeds products-for-sale in the augmented reality world of Peridot. Will this latest attempt at retail disruption pay off? […]
Listen in to hear Tom Peace’s short summary show from the original podcast hosted by Paula Thomas, featuring a conversation with James Berry, Commercial Director, Valuedynamx at Collinson where he shares game-changing concepts he believes are becoming pivotal for loyalty professionals. Listen to Tom’s views on the dramatic changes in consumer behaviour, and some of the innovative ways […]
The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The Loyalty Newswire makes […]
Editor’s Note: H&M is the second-largest fashion retailer in the world, and you might say the brand is iconic in its representation of fast fashion. That comes with attributes and challenges. With more than 5,000 stores worldwide, H&M has created a tremendous fan base and is creative in its ability to engage customers regardless of […]
Today’s conversation features the Loyalty and Awards conference, which is the largest annual conference dedicated to loyaltymanagers in the travel sector. Ahead of this year’s event in Rio de Janeiro, Ravindra Bhagwanani, shares his views on the state of the loyalty industry in 2023 and some of the key challenges he sees for loyalty practitioners in the travel sector. These trends […]
Scott O’Leary, Vice President of Loyalty, discusses recent announcements Aeroplan is the frequent flyer program operated by Air Canada, the flag carrier of Canada. The Aeroplan name is integrally linked with the history of customer loyalty in Canada and the business that is Aeroplan has journeyed through several progressions over the past 20+ years. Air […]
Listen in to hear Tom Peace’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with Henry Christian. LinkedIn loyalty guru and independent loyalty consultant. Henry has many years of experience guiding brands and managing loyalty programmes throughout Asia. Henry shares insights on the importance of speaking like a CEO, leveraging customer data and how A/B testing can prove […]
How consumers view loyalty programs during times of economic uncertainty The Avios story began about 30 years ago, and its roots go back to AirMiles. In 2011, the Avios currency was launched after a roll up of BA Miles, UK Airmiles and Iberia Plus Points. Avios is the global loyalty currency of the British Airways […]