Even if you have an amazing business model, and fantastic products or services to offer, every business needs a strong marketing strategy to stand out in today’s world. As every industry becomes more cluttered and competitive, marketing professionals need to constantly work at finding new ways to boost the ROI of their campaigns for clients. […]
In 2022 Shangri-La transformed their beloved Golden Circle loyalty program into a powerful direct-to-consumer platform, to include digital marketing, mobile and e-direct capabilities, social media and content development, rewards marketing operations and global brand partnerships. Listen in to hear Tom Peace’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with Kevin Siew, formerly Vice President and Head […]
Best Practices illustrated through two case studies Modular Loyalty represents the future of loyalty technology architecture. The concept can be defined as a medium to make low-risk enhancements to your loyalty program. Modular Loyalty affords the ability to pace the development of your program in a gated model in order to deliver the capability that […]
Bengaluru, India and Minneapolis, USA, June 1, 2023 — Capillary Technologies, a global leader in loyalty management and customer engagement technology solutions, today announced the successful closure of its Series D funding round. The company has raised $45mn million from a consortium of global investors- Avataar Ventures along with its LPs (Pantheon, 57Stars, and Unigestion), […]
The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The Loyalty Newswire makes […]
Exploring the Psychology of Customer Loyalty Interest in Customer Loyalty reached an apex at Comarch’s Customer User Group conference (CUG), held in Krakow, Poland, 9-11 April 2023. Seriously, this is not hype, I found myself on the main stage sharing a talk on The Psychology of Loyalty on the opening day. My talk followed a […]
Let’s Talk Loyalty today features Mastercard, who as well as being one of the world’s leading payment providers, are also in fact, one of the world’s largest loyalty services providers. With so much global loyalty expertise, Let’s Talk Loyalty was thrilled with the opportunity to meet Stephanie Meltzer-Paul, Mastercard’s Executive Vice President of Global Loyalty, […]
How Sparta Loyalty is delivering loyalty for a greater good – Part 3 Editor’s Note: Sparta Loyalty has created a series of loyalty solutions that are not only helping the sponsoring brands meet objectives, but also supporting humanitarian causes during the war in Ukraine. Cause related marketing is a topic that is important to many […]
Circle K Ireland is a highly successful and well-known fuel convenience retail brand in Ireland, the market leader for food, fuel and convenience retail. Tune in to hear Tom Peace’s summary from the original podcast hosted by Paula Thomas featuring a conversation with Eadaoin Keane, Head of Marketing for Circle K Ireland who won the “Best Loyalty Programme […]
The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The Loyalty Newswire makes […]