Global News Roundup from The Wise Marketer From the Editor As a market researcher, I do love a longitudinal study that reveals insights that tug at the conventional thoughts of the day. This morning we came across a report from the restaurant sector, which has seen an immense rush towards loyalty programs and use of […]
Why Enrollment Automation and Operational Excellence Win in Customer Loyalty Criteria to Determine My Favorite Loyalty Program When I’m asked to name my favorite loyalty program, the answer is always met with surprise. Most people posing the question anticipate the response to be a leading frequent flyer or hotel program, or possibly one of the […]
In this episode I am delighted to interview Amanda Cromhout, the CEO and Founder of Truth. Based in South Africa, Truth is a boutique consulting business specialising in customer centricity and customer loyalty programmes. Amanda is also a proud co-host for Let’s Talk Loyalty! Today we will be learning about her favourite book and loyalty programmes, her background in loyalty […]
Behavioral Rewards That Drive Customer Action Behavioral rewards programs deliver success by motivating customers to perform targeted actions. The customer-bank relationship grows stronger when clients choose to open new accounts or make savings deposits and when they upgrade to premium credit cards or add insurance and loans to their banking portfolio. The effectiveness of rewards […]
We always enjoy the research that comes to us from Mando-Connect and YouGov, which is why we promote it across our platforms, The Wise Marketer™ and Loyalty Academy™, whenever they have something fresh. We’re pleased to share that Mando-Connect and YouGov launched their latest iteration of the “Understanding Loyalty in Europe” series at the Loyalty […]
Manchester, 7 April 2025 – A new survey by digital products leader Apadmi has found that the majority (67%) of businesses expect investment in digital loyalty to increase or significantly increase over the next 12 months. The second annual Digital Customer Loyalty report, also revealed that 81% of respondents consider loyalty to have always been important or is now more […]
In this episode Bill speaks with CLMP™ and recognized industry figure, Steve McClelland, Vice President of Loyalty, WestJet. Steve is guiding the operation of WestJet Rewards, which recently announced significant upgrades to its frequency flyer program. His insights in this conversation will shed light on strategies and tactics to fuel growth in the travel sector, and to optimize frequent flyer program […]
We sat down with Mike McDowell who was the VP of Loyalty at Parkland Fuels and from our conversation learned about the retail fuel operators unique loyalty model that reframed how Canadians are rewarded for their fuel and convenience purchases. Mike also weighed into his thoughts on the benefits of AI and the connection points […]
Historically, predictive analytics and statistical models have provided insights into customer behavior and market trends that drive pricing. These solutions adeptly identify patterns and correlations between price changes and sales based on large volumes of historical data. While helpful for forecasting trends, automating pricing, and optimizing short-term decision-making, they lack the ability to differentiate cause-and-effect […]
TORONTO, April 8, 2025 /CNW/ – Bond Brand Loyalty, the leading customer engagement and brand experience agency, today announced that Morana Bakula has been appointed as President and Chief Executive Officer. Bob Macdonald will assume the role of Founder & Chairman of the Board, where he will continue to provide strategic guidance and advisory support to the executive team […]