#379: Mando-connect and YouGov Research on What Brits Want From Loyalty (Short Summary Show)

In March 2022 ⁠Mando-Connect⁠ and ⁠YouGov⁠ launched their first report, “⁠What Brits Want From Loyalty Programs Now⁠“. This comprehensive, independent research analyses the topics, attitudes, opinions and behaviours that are driving the loyalty industry today in the UK, one of the most sophisticated and diverse markets for the loyalty industry worldwide. In this week’s episode of Let’s Talk “a […]

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PepsiCo Confronting Economic Headwinds with Customer Loyalty Innovations

Veryfi Lens fuels global loyalty campaigns with instant purchase validation and cross-basket insights SAN MATEO, Calif., May 15, 2023 – Veryfi, using artificial intelligence (AI) technology to instantly transform documents into structured data, today announced that in 2022 and early 2023 the company added to its roster of Fortune 500 CPG companies and agencies for […]

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Quick Perspective: Calling All Coalitions!

Ah, the power of camaraderie! In a world where unity can sometimes feel like a distant memory, the idea of businesses coming together to create a shared loyalty coalition is a breath of fresh air. But it’s not about holding hands and singing Kumbaya around a campfire!. It’s about strategic partnerships that drive success for […]

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Global Hotel Alliance Kicks-Off 2023 in Growth Mode as New Hotels Join Portfolio and Q1 Results Prove Travel is Back to Pre-Pandemic Highs

Thailand, Maldives, UAE, Spain, Singapore and Caribbean lead room revenue hikes 16 new hotels across nine brands join GHA portfolio since January Room revenue and rooms nights bounce back to 2019 levels in Q1 Total revenue hits US$550 million for the quarter, up 127% on 2021 International stays surpass pre-pandemic figures since November Cross-brand revenue […]

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Quick Perspective: Why Cardlinking is King!

Imagine a world where technology and loyalty programs join forces to create a seamless, hassle-free experience for ANY customer. Drumroll, please…we’re talking about cardlinking, the easy integration that makes loyalty participation effortlessly accessible and eminently engaging. Cardlinking technology enables loyalty programs to connect directly with customers’ payment card of choice, streamlining the earning and redemption […]

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Loyalty Newswire – May 15, 2023

In this week’s Newswire you can enjoy a curated list of the latest customer loyalty, technology, payments, and other relevant marketing news. We include a spectrum of topics, all with the intention of keeping you informed and enabling you to star in your next big meeting. The Loyalty Newswire makes it simple for busy professionals […]

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What Your CTO Needs to Know About Modular Loyalty Technology

How to architect the loyalty platform of the future The Loyalty Steering Committee Imagine that you are the brand’s CTO and that you’ve been invited to join a newly formed Loyalty Steering Committee. You’ve heard the group is being formed to promote a cross-functional approach to managing the company’s loyalty program, but don’t know much […]

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Expedia Group and Mastercard Turn Everyday Spending Into Extraordinary Experiences

Mastercard cardholders will be able to book travel using credit card loyalty points with Travel with Rewards powered by Expedia. Seattle, WA & Purchase, NY | May 12, 2023 — Expedia Group and Mastercard today expand their partnership for a new joint adventure: Travel with Rewards, a modern loyalty points redemption solution that enables consumers […]

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Quick Perspective: Cause Marketing Can Change The World and Your Bottom Line!

What in the world do customers want? Well, the world, for starters; a better one! Recent years haven’t been exactly easy, but today’s informed customer is drawing attention to new possibilities for growing customer engagement and lifetime value. Marketing hasn’t always been “kind” or “honorable”, but the hour of change has arrived swiftly and is […]

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Seven Top Martech Trends to Keep Ahead of the Curve in 2023

Shalini Devji-Jethwa, Marketing Director at MoEngage, highlights seven key industry trends that marketers need to watch to stay ahead of the competition. Giving a great customer service to every customer is easy as long as they all want the same thing.  In the age of personalization, delivering that perfect service is hard, even as those […]

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