Mastercard cardholders will be able to book travel using credit card loyalty points with Travel with Rewards powered by Expedia. Seattle, WA & Purchase, NY | May 12, 2023 — Expedia Group and Mastercard today expand their partnership for a new joint adventure: Travel with Rewards, a modern loyalty points redemption solution that enables consumers […]
What in the world do customers want? Well, the world, for starters; a better one! Recent years haven’t been exactly easy, but today’s informed customer is drawing attention to new possibilities for growing customer engagement and lifetime value. Marketing hasn’t always been “kind” or “honorable”, but the hour of change has arrived swiftly and is […]
Shalini Devji-Jethwa, Marketing Director at MoEngage, highlights seven key industry trends that marketers need to watch to stay ahead of the competition. Giving a great customer service to every customer is easy as long as they all want the same thing. In the age of personalization, delivering that perfect service is hard, even as those […]
Results from the 11th edition of the annual Australian customer loyalty and loyalty program research study, For Love or Money™ 2023, reveals 42% of loyalty program members become more actively involved with their programs during times of economic uncertainty to maximise rewards and savings. Commissioned in the first quarter of 2023 by customer loyalty consultancy […]
This episode features one of the loyalty industry’s leading strategy experts! Shannon Ottinger is the Vice President of Loyalty Consulting at Epsilon, based in Atlanta, and in this episode, she shares some extraordinary experiences and insights on the key loyalty concepts that brands are excited about in our industry in 2023. Listen to hear how […]
How Cross-Basket Analysis Can Help Brands Better Understand Customers Brands must close the Customer Gap There is no more daunting challenge for marketers than selling products through a tiered or distributed sales environment. Products sold through channels or distributors by the manufacturer and are then “resold” to become inventory that sits on a retailer shelf. […]
An interview with Paul Davies, SVP Epsilon, Asia Pac and EMEA Region The Wise Marketer surveys trends in Loyalty Marketing around the world on a regular basis. The key to understanding these markets is our connection with executives working directly in each market. Desktop research only tells part of the story. The opportunity to speak […]
Loyalty programmes are traditionally designed to retain customers, but rarely is that incredible data used by marketing teams to inform how they run acquisition campaigns to ensure they focus on “profitable” new customers – quality over quantity! This technique has proved invaluable as cookies have disappeared from the toolset that digital marketers have relied on […]
In this week’s Newswire you can enjoy a curated list of the latest customer loyalty, technology, payments, and other relevant marketing news. We include a spectrum of topics, all with the intention of keeping you informed and enabling you to star in your next big meeting. The Loyalty Newswire makes it simple for busy professionals […]
And what they should focus on with their limited time Editor’s Note: To understand the mind of a CEO, it’s a good idea to talk with a person who occupies that role. Charles Ehredt, CEO Currency Alliance is a four-time CEO and understands that the time most CEO’s can dedicate to your loyalty program is […]