Why is choice such a big deal? The answer is no mystical mystery, but the result of offering compelling choices can work magic. For starters, customers expect it. We’re all familiar with provocative loyalty elements like high cash value, convenience, status, exclusive benefits…but industry titans like Deloitte now rank the availability of choice as one […]
An executive interview with Bradley Breuer, Vice President Marketing – Loyalty, Personalization, and CRM We all love our pets, dog, or cat, large or small. People have a passion for their pets like almost nothing else and the willingness to spend discretionary income to care for and pamper a pet is highly elastic. In other […]
Philadelphia, PA, May 2, 2023 — Stuzo, the only provider of its patent pending Wallet Steering® solution, powered by its Open Commerce® product bundle, announced today the network-wide launch of Gulf Oil’s new Gulf Pay program. “We’re excited to be partnered with Stuzo for the re-launch of Gulf Pay including a robust loyalty offering and […]
Today Let’s Talk Loyalty is showcasing lessons and learnings from this year’s finalists who are each hoping to win one of the highly prestigious “International Loyalty Awards” being announced in London in June 2023. Today’s guest is David Parker, the Chair of the Judging Panel for the Awards. David is the CEO of Polymath Consulting, and an active fintech investor and advisor, with […]
Your customers will spend more and more often with you if they believe you are authentic, the latest research suggests. But what does this mean and how can brands and retailers demonstrate it right through the buying journey? Renaud Marlière, Global Chief of Business Development of Asendia, provides some of the answers. Retailers and brands have […]
Fine tuning the redemption experience drives additional value BY: Siham Elmejjad, Founding Partner & EVP, 2WLS “OMG!! With my loyalty points I, at last, received a gift!” – Robert “I’ve been accumulating points in this program for too long, with nothing to show for it” – Mark “Every time I try to order the reward […]
Circle K operates the largest global network of car washes, with more than 2,750 units worldwide and their subscription-based loyalty program is hugely popular and successful. In this week’s episode of Let’s Talk “a little” Loyalty, Tom Peace highlights a niche, but highly successful subscription-based loyalty program for Circle K car wash, from the original podcast hosted […]
In this week’s Newswire you can enjoy a curated list of the latest customer loyalty, technology, payments, and other relevant marketing news. We include a spectrum of topics, all with the intention of keeping you informed and enabling you to star in your next big meeting. The Loyalty Newswire makes it simple for busy professionals […]
“It comes down to how your customer experiences the brand – and how that brand makes a person feel.” – Alex Allwood, Customer Experience Management Consultant, author of Customer Experience is the Brand. How does your brand make people feel? At its core, the feelings your customers derive from the experiences you create with them […]
Going Beyond “Subscription” Helps Fight Attrition To Each Their Own We live in a world where artificial minds can think for us, technology-empowered vehicles can drive for us, and microscopic medicine can cure our diseases. The world has never been more transformative, and we’re only beginning to understand the scope and scale of these revolutions. […]