Instacart and Shopify Are Testing ChatGPT. Will It Pass the Experience Test? By: Jenn McMillen Will ChatGPT, the artificial intelligence chatbot, mean as much to consumers as to retailers? The tech’s ability to answer questions and then remember the conversations and context is promising in terms of personalizing shopper recommendations. But is it ready to […]
Loyalty Marketers should take the findings into account as they plan 2023 strategy Editor’s note: The Crypto Story is a 40,000 word treatise that not everyone has time to read and digest. Fortunately the Editors at Bloomberg were kind enough to distill the article into a consumable set of highlights that you can find here […]
An overview of Comarch’s evaluation in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Each quarter Forrester Research releases a series of “Wave” reports. The one that we believe the loyalty technology provider segment values most is the Forrester Wave™: Loyalty Technology Solutions report. The Q1 2023 report was issued in early March with the […]
New Feature for TCPA List Validation Also Supports Critical Compliance Efforts for SMS Marketing in the United States MOUNTAIN VIEW, CA, April 13, 2023 – Bloomreach, the world’s #1 Commerce Experience Cloud, today announced expansive updates to its Bloomreach Engagement SMS marketing capabilities. Through its ten new features, Bloomreach Engagement is making it even easier […]
Providing humanitarian support through customer loyalty The eastern front of Ukraine is currently ablaze with the feverish fury of war instigated by the treacherous incursion of Russia’s belligerent forces. The horrors that have been unleashed upon the people of Ukraine are beyond comprehension – a violent storm of bloodshed, terror, and despair has ravaged the […]
Air Canada has reimagined their points promise, offering flexible and unique rewards unlike any other airline. In this week’s episode of Let’s Talk “a little” Loyalty, Tom Peace highlights the incredible relaunch of the Aeroplan rewards programme, from the original podcast hosted by Paula Thomas and featuring Derek Whitworth, former Managing Director of Marketing & Loyalty Optimization at Air Canada and […]
Align your Brand Purpose with your Customers’ Purpose Doing things on Purpose Purpose is not a new concept. The Oxford dictionary defines Purpose as ‘the reason for which something is done or created.’ Your brand’s purpose should be reflected in your corporate culture as well as in your outbound marketing communications. It makes sense for […]
Perspectives on breaking the cycle of financial stress from Jennifer McGee You might be surprised to learn that recent studies reveal millennials are facing unparalleled financial hurdles compared to their parents and grandparents. Just consider for a moment – they’re shouldering a staggering amount of student loan debt – also dealing with wages that barely […]
NEW YORK, NY, UNITED STATES (April 12, 2023) — In honor of Earth Day on April 22, Beyond Green, a global portfolio of planet Earth’s most sustainable hotels, has launched a series of Sustainable Adventures for travelers seeking a more purposeful way to explore the world. With a mission to make travel a force for good, social sustainability […]
An interview with Ed Silver, CIO, iSeatz Recent research suggests that more and more Americans are using travel rewards cards to offset the high cost of their vacation. But are their travel rewards meeting their expectations? We spoke with Ed Silver, Chief Information Officer at loyalty technology company iSeatz, who shares insights from the company’s […]