Real-time coverage, livestreamed conversations and brand meet-ups to anchor multi-day content activation expected to reach millions of marketers on-site and online [ROCKVILLE, MD]: The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals, has signed on as Official Media Partner for CES® 2025.For the first time, the editorial […]
When Violife’s dairy-free cream cheese earned the top spot in the U.S. within its category earlier this year, spreading the news was the logical next step. And the biggest event to tie it to, of course, was the presidential election. Timing product news to election season is not the wisest move for most brands. But […]
Editor’s Note: Brands with access to first-party data have launched media networks in recent years across a variety of verticals—from grocery chains to hotels to airlines. But in the past year, financial companies have also gotten in the game. Chase Bank, Paypal and Klarna have all thrown their hats in the ring—and the latest to […]
Editor’s Note: While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. CM sister pub Event Marketer explores how […]
Pilot marketing campaigns are a critical component of successful marketing strategies, providing a low-risk opportunity to test, refine and optimize marketing efforts before a full-scale launch. In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot […]
There are a lot of headlines about the role of the Chief Marketing Officer (CMO), some alarmist and others optimistic. What’s clear is that the function—when led with an eye on the end customer and the business—is increasingly important to future growth. However, it’s becoming more common for Heads of Marketing to sit below the […]
Discover’s latest ad campaign featuring actress Jennifer Coolidge challenges the perception that its card is not readily accepted at merchants across the U.S. With the help of Coolidge’s broad comedic appeal and recent Nilson data, which claims Discover can be used 99% of places that take cards nationwide, the brand hopes to dispel the myth […]
The sheer number of metrics available to a marketer in 2024 can be overwhelming. Not all are created equal, but one often flies under the radar: Share of Voice. SOV can significantly enhance competitive analysis. This often-overlooked measurement can provide a comprehensive view of a brand’s market presence, helping marketers understand how well their efforts […]
[Editor’s Note: According to the CEO of smart eyewear brand Lucyd, Facebook ads are about half as effective today than they were five years ago, thanks to opt-in requirements of Apple’s iOS 14 update. The change has forced the brand to diversify its marketing spend and allocate just 30% of its budget to social media […]
[Editor’s Note: For brands with existing thought leadership programs, LinkedIn newsletters provide a simple way to engage and activate your audience on the social platform while reinforcing your expertise. CM sister pub PRNEWS chats with Tayler Felix, Senior Social Media Manager at Workday, about the channel’s best practices. Below is an excerpt; read the full […]