Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can think and act bigger, which is largely driven by a “louder and prouder” mantra I learned from a mentor early in […]
In a hilarious 2014 television commercial for Adobe’s suite of marketing tools, a downtrodden encyclopedia publisher kicks production into high gear based on a sudden, unexpected surge of clicks. Vendors around the globe—paper mills, shipping companies—are conscripted for the expansion frenzy. Unfortunately, it’s revealed that the clicks are all coming from a baby playing with […]
As AI permeates more areas of business, there is legitimate concern over whether it will eventually take jobs from people. It’s been a big area of debate in the research space, where I’ve worked for the past 15 years. Recently, I was invited to speak at the Board of Innovations Autonomous Innovation Summit, talking about the future […]
The planning and craftsmanship that go into producing video and CTV ads determine whether the campaign can generate genuine excitement—and advance your brand’s mindshare—or fade away as irrelevant background noise with increasingly distracted consumers. Product awareness, increased sales and brand loyalty are all up for grabs at the launch of a video or connected TV […]
Hinge’s slightly counterintuitive tagline—”The Dating App Designed to Be Deleted”—dares users to stop using its product. “Everything we do at Hinge is focused on getting people off the app and into great dates,” says Jackie Jantos, Chief Marketing Officer at Hinge. “We do this through the product experience, which is built to help focus you […]
The way we shop for groceries is quickly evolving in a digitally enabled, data-driven world. But which changes are meaningful to consumers? Understanding the customer journey, from preparing for a grocery trip to navigating store aisles and checking out or ordering online, spotlights how technology can optimize the moments that matter to shoppers. Grocery Trip […]
Editor’s Note: Despite Google’s recent announcement decision to scrap third-party cookie deprecation in Chrome, Colgate-Palmolive continues to test and invest in first-party data strategies as an alternative to targeting with cookies. CM sister pub AdExchanger spoke with the brand’s Chief Digital Officer Brigitte King about how CPG brands have increased their first-party data troves through […]
When I first began my career in sales, the phone book and landline were our most important tools. Now, we have dozens of solutions at our fingertips just to see who viewed an email. Over the years, technology’s progress promised efficiency, but it also added complexity. At B2B companies, the average marketing tech stack consists […]
Among all the noise surrounding AI Overviews and SGE in the last few months, one factor has rather quietly emerged as the on-page ranking key in the wake of the March core update. We’re talking about topic authority (which this report from June brings into focus). It shouldn’t be surprising to today’s SEO experts that […]
According to Meltwater and Asana’s recent State of Marketing Collaboration report, the most successful marketers share five key habits or capabilities allowing them to achieve great results through collaboration. The research, which surveyed 830 marketing professionals in the U.S. and UK in April 2024, examined how marketers are collaborating across their organizations, what’s working, what’s […]