“What we started seeing in the data is that the Para communications were performing slightly better. And when we started to unpack that, it was because of the narrative of their journeys. For us, the results were higher in terms of reputation, goodwill, doing good in communities. Part of our mission and value proposition is […]
Editor’s Note: The U.S. Department of Justice reached a landmark decision on August 5 when it found Google to be a monopolist in both the general search engine services market and the general search text ads business. As the industry awaits next steps, including a decision on how Google might correct its conduct, a piece […]
Editor’s Note: Savvy email marketers know the power of a catchy subject line. It’s not easy to grab consumers’ attention amid the clutter—and it’s even harder to hit the mark. A column in CM sister pub PRNEWS analyzes the email marketing tactics of presidential candidate Kamala Harris and why they are scoring with her audience. […]
The planning and craftsmanship that go into producing video and CTV ads determine whether the campaign can generate genuine excitement—and advance your brand’s mindshare—or fade away as irrelevant background noise with increasingly distracted consumers. Product awareness, increased sales and brand loyalty are all up for grabs at the launch of a video or connected TV […]
This summer Topo Chico Hard Seltzer partnered with Airstream to deliver an upgraded staycation experience, void of the stresses often caused by planning, packing and traveling to a far-flung destination. One contest winner will enjoy a three-day, two-night experience at “The Stayman Islands”—their own backyard, transformed into a vacation destination with sand, plush lounge recliners, […]
Gaining customer trust is more important than ever for marketers today. And while companies must focus on revenue, creating loyal customers is vital for long-term success. Placing customer satisfaction at the center of your marketing plans can help achieve this while also contributing to the bottom line. Indeed, research from Bain and Company shows that […]
Editor’s Note: CM sister pub PRNEWS’ is holding its final Digital Learning Series event on Measurement and Data for PR on August 14. Panelist and measurement expert Katie Paine, CEO of Paine Publishing, discussed the latest challenges, tactics and tools for measuring and evaluating reputation. For the full interview in PRNEWS go here. What are […]
Editor’s Note: In a wide-ranging marketing executive Q&A, CM sister pub Event Marketer spoke with Michael Barclay, Executive Vice President of Experiential, on 30 years of Essence Fest, including new festival features, community engagement, local marketing strategies and more. Go here for the full article. What are some initial findings or results from the event […]
GoGo Squeez, a blended fruit product consumed from a pouch, is known to most as a toddler’s snack. But Mark Anthony Edmonson, Chief Marketing Officer at parent company Materne North America, saw an opportunity to age up the product with a new video campaign, design, product line and brand perception targeting teens and young adults. […]
Product videos are a powerful way to communicate in today’s digital landscape. Indeed, most marketers understand the importance of not just capturing attention, but holding it. That’s where product videos come into play. Teams that are unaccustomed to current video marketing tools, techniques and mediums might be surprised by their relatively inexpensive, user-friendly nature. Because of […]