Verde Farms is on a mission to expand its market share in the better-for-you beef category. The brand has refreshed its packaging, increased its investments in digital marketing campaigns and expanded its retail distribution, all within the past few years, according to Kirstyn Lipson, senior director of marketing at Verde Farms. The beef brand launched […]
Dogfish Head Brewery is celebrating its 30th anniversary this year with a pair of product launches designed for a broader appeal: the 30 Minute Light IPA—a low-ABV, 95-calorie brew—and a collab with a storied jam band, the Grateful Dead Juicy Pale Ale. The lighter beer is geared toward a more calorie-conscious, wellness-focused demographic. The juicy […]
Retail media is growing at a fast clip, with ad spend to grow nearly 20% in 2025 and to account for one in five of digital ad dollars this year, according to eMarketer estimates. And Chase Media wants in on this action. RMNs Versus FMNs Retail media networks (RMNs), which give digital advertisers access to […]
More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow should those fears come true. That’s according to a new report from Forrester, “Deepfakes: The Hidden Threat CMOs Can’t Ignore,” which surveyed 205 marketing […]
Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.” The first of what will be a series of annual reports shows, among other things, that Google and its search engine results pages are no longer monopolizing how consumers search and […]
“Act your age” is an admonishment typically intended to encourage “age-appropriate” behavior. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers. Claudine Patel, Chief Marketing Officer at Aspercreme parent company Opella North America, is determined to bust the stereotypes surrounding this cohort. “There are all […]
Ahead of the season three premiere of HBO’s “The White Lotus” on Feb. 16, the network is leaning into brand partnerships to help expand its audience, capture consumer attention across multiple touchpoints and build upon the series’ influence on pop culture. The show’s luxurious setting—a fictional resort chain named “The White Lotus”—lends itself well to […]
As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. While LLM-powered search is still in its early stages, platforms like Perplexity, ChatGPT, Gemini and others are already providing key insights into how brands can optimize their content to appear in AI-generated results. My agency works with […]
Editor’s Note: According to Adtaxi’s 2025 Super Bowl Survey, nearly 70% of the game’s total audience will use secondary media to engage with Super Bowl-related content. PRNEWS, a Chief Marketer Network publication, looks at six notable brand campaigns that tap into multiple screens (or in-person) to share marketing messages—from Twix’s Second Screen Staredown to Pepsi’s […]
Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. While headlines focus on the dollar amounts, the more compelling story lies in their simultaneous announcement of 19 million new subscribers in Q4 2024—their largest quarterly growth ever. This seemingly contradictory dynamic of rising prices and accelerating […]