Photo courtesy of USL The North America-based United Soccer League, which encompasses several men’s and women’s leagues, a player development academy and a national youth platform, recently experienced its busiest matchday in its 38-year history, amounting to 72 games across four of its leagues over the course of 12 hours. It’s a big win for […]
Photo credit: Luke Hayes When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity last week, it once again tapped the creative vision of Es Devlin, a world-renowned stage designer behind Instagram’s critically-acclaimed Storyscape activation at the 2018 festival. Devlin’s “Reels Cinema,” a structure built from the ground up […]
In a way, automated marketing campaigns and healthcare-focused businesses ought to go hand-in-hand. Email reminders are a great way to motivate consumer behavior. Care providers are constantly reminding patients to take some sort of action—to book a check-up exam, to get the latest recommended vaccinations, or pay a bill, for example. Spurring another person to action is often the primary […]
Contextual targeting for digital ads is experiencing a resurgence as the deprecation of third-party cookies draws nearer and advertisers seek viable alternatives for reaching their ideal consumer. Google’s recent announcement that they would postpone the cookie wind-down has simply delayed the inevitable. This eventual shift marks a departure from the conventional audience-based targeting methods, prompting […]
Influencer marketing is an important element of the marketing mix. Spending in the U.S. is predicted to hit nearly $6 billion this year, and almost 83% of marketers will use influencer marketing. Other well-shared studies predict the creator economy will be valued at more than $70 billion in 2024. However, there is a missed opportunity […]
Efficient growth is now “in,” and not just with the CFO. Nearly every company, regardless of size or sector, is still navigating layoffs and budget cuts. No matter what part of the organization you are in, you are probably required to drive the same results with fewer resources. But how can you drive the same […]
“It is really important that you, as a leader, understand that your role is to inspire and motivate. It’s not about what it is you do, but how you do it. You have to get outside of yourself and recognize that the true measure of success is not about what you did, but how you […]
Obsession can mean many different things. It can describe a Taylor Swift superfan’s dedication to decoding hidden messages in her album covers or laser-focused attention to detail. But when it comes to customer satisfaction, obsession is exactly what’s required—in every experience, at every touchpoint and on everyone’s mind. For marketers, success isn’t just a moving […]
The margins for most small businesses today are tighter than ever, and the options for reaching a consumer base can be downright head-spinning for an owner accustomed to hanging a shingle, taking out an ad in the local paper and calling it a day. Even someone a bit more savvy in modern marketing and social […]
AI tools and writing assistants like ChatGPT are on the rise, making it quicker and easier to generate text-based content like blogs, news releases and even pitches. The resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI? The answer, […]