The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from performance marketing agency Tinuiti. The report is based on anonymized data from ad programs under Tinuiti’s management. In both the third and fourth quarters […]
Anyone lamenting that the importance of chief marketing officers has ebbed should consider this: Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence. The study reported 310 global CMO appointments in 2024, […]
Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years. Yogurt brand Siggi’s is out to broaden its reach. In 2024, revenue grew 26% year over year. And that growth largely came from existing customers […]
Editor’s Note: Brands activating at the Sundance Film Festival earlier this month—from Chase to Acura to Audible to Dropbox—continue to elevate their presence at the annual event amid an audience of filmmakers, film enthusiasts and media folks. Event Marketer, a Chief Marketer Network publication, reports on how nine brands showed up for the film industry […]
CES was about a month ago, which means our human brains have had time to process all of the conversations, insights and innovative technology, and reflect on what we’ve learned. We spoke with Deborah Golden, Chief Innovation Officer at Deloitte, to compile the most important takeaways for marketing executives. Ubiquitous AI Generative AI was everywhere […]
On January 1, 2025, major data-privacy laws took effect in Delaware, Iowa, Nebraska, New Hampshire and New Jersey, following another in Texas and preceding yet another in Tennessee. These are merely the latest in a series of regulations that have been accumulating for decades, and that reflect a resounding consensus throughout the United States and […]
“We want to make sure that we’re educating consumers, but not in a preachy way, and not in a way that is overly emphasizing the science behind it all. We don’t want our consumers to feel like they need to get a PhD in eggs to go shopping.” —Phyllis Rothschild, CMO at Pete & Gerry’s […]
Editor’s Note: At The National Retail Federation’s annual conference in New York City earlier this month, thousands of brands, exhibitors and media discussed the most salient topics in the retail industry. Of particular relevance to marketers: the emphasis on AI investment, in-store experiential, the revenue potential of retail media networks and the challenges of appealing […]
Editor’s Note: While the looming TikTok ban and subsequent 12-hour shutdown rocked the social media world last weekend, Duolingo saw an opportunity to join the conversation. A piece from Duolingo in PRNEWS, a Chief Marketer Network publication, relays how it tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win. Below […]
Editor’s Note: Consumers are increasingly turning to genAI search engines—like ChatGPT—as an alternative to online search engines. As a result, large language models are reshaping how consumers interact with brands, and it falls on companies to monitor how they show up within their query results. An article in AdExchanger, a Chief Marketer Network publication, explores […]