It was a wise year for Pinterest to hyper-focus its efforts on Gen Z and make its grand Coachella debut. With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned […]
Photo courtesy of USL The North America-based United Soccer League, which encompasses several men’s and women’s leagues, a player development academy and a national youth platform, recently experienced its busiest matchday in its 38-year history, amounting to 72 games across four of its leagues over the course of 12 hours. It’s a big win for […]
A dichotomy has emerged between traditional B2B marketing practices and the modern, strategic methodologies necessary for success. The traditional models—often characterized by a strong focus on attribution and MQLs (Marketing Qualified Leads)—represent a bygone era that typically leads to a high volume of low-quality leads with poor conversion rates. This approach, popularized in the early […]
To kick off the summer season, powdered hydration brand Liquid I.V. debuted a new visual identity accompanied by a new summer brand campaign, a Formula 1 sponsorship, festival activations and a 360 marketing campaign across social, influencers, retail media and beyond. We spoke with Brittany Shaw, Liquid I.V.’s Senior Brand Director, about the strategy and […]
Where’s the first place you go when you need to find information online? You might head straight to Google, Bing or another search engine. Or, like one out of every three people, you might head to social media platforms such as TikTok, Facebook, Instagram or YouTube. This type of approach is called social search—using social […]
We’ve witnessed a significant surge in the size and complexity of B2B buying groups recently. According to Forrester, typical B2B buying groups now consist of 6-10 (or more) decision-makers. Additionally, Ebsta highlights the importance of nurturing relationships with 10-12 buying committee members to enhance win rates and reduce sales cycles. What’s more, Pipeline360’s recent research […]
Built from one-on-one interviews, buyer personas provide foundational knowledge about a buyer’s journey from the moment they have a need for a solution you offer until the time they make a final buying decision. Integrating survey research will enhance and further validate these insights, offering a more impactful view across key segments of your market. […]
There are passionate fanbases. And then there are WWE fans. A little taste of their rabid fandom: The first-ever WWE SmackDown event held in France, which took place earlier this week, reportedly registered a noise level that exceeded 100 decibels, which can result in hearing loss after prolonged exposure. Now that’s a crowd. Cricket Wireless, […]
“I constantly tell my team that failure is okay. Not everything is meant to succeed. And if you don’t try something, you’ll never know. Giving permission to test and learn or test and fail has to be part of your culture. Because otherwise, you create a culture of being scared all the time.” —Jeremy Lowenstein, […]
AI-driven applications have quickly become a must-have tool in the marketing and PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency. […]