Marketing leaders continually juggle between an increasingly complex list of marketing strategies and business priorities. It’s universally agreed that a stronger brand generates more revenue than a weaker one. Marketers often find themselves at a crossroads and having to choose between long-term brand building and short-term sales targets. There is a common boardroom debate between […]
There are well-documented intersections between marketing and psychology—both fields involve the study of human behavior, both require empathy, and both gather data to form insights. However, while psychologists can spend years on certain subjects, marketers are selling on a deadline, with myriad unknown variables that can influence outcomes. Given these pressures of time and circumstance, […]
GenAI is poised to transform the way we search. For instance, look at Google’s Search Generative Experience, an AI-driven results page that features content from Large Language Models (LLMs) first, followed by sponsored posts and then ranked pages sorted by keyword relevancy. So with new search pages like these, where does this leave SEO? According to […]
Influencer marketing is expected to reach a market size of $24 billion by the end of 2024, according to Statista. And it occupies a larger space in the marketing toolbox than ever before, with nearly 60% of practitioners in a recent study saying they intend to increase their influencer budget over the next 12 months. […]
Navigating the marketing world today is like keeping up with a never-ending game of trend-chasing. Things move fast, and staying in sync with clients is crucial. The current landscape reveals significant disconnects; over 50% of CEOs confess they’re not comfortable with modern marketing techniques, according to a McKinsey & Company study, and nearly 66% of […]
Last summer Google unveiled GA4, a new analytics platform that means the discontinuation of Universal Analytics (UA)—the previous Google analytics tool used by businesses worldwide. UA has already officially stopped processing new data on all websites, but as of July 1st, 2024, businesses will face complete loss of access to the interface and API. This […]
While discussing Dos Equis’ college football tailgate campaign with Heineken USA CMO Jonnie Cahill recently, we took a moment to record his thoughts on career-building for aspiring chief marketers and what makes a successful CMO in today’s highly-competitive business environment. Following is his best advice for marketers seeking to advance their careers. Heineken USA CMO […]
Welcome to 2024. Big Tech is turning into “Big Brother” of website domain reputation and the government plans to slap fines on companies—and agencies—for what used to be considered standard practice in digital marketing. Miss the mark on data handling? That’ll be fines of thousands of dollars per person who viewed your ad, thank you […]
As we get ready for the Big Game next weekend (both personally and professionally), Super Bowl ads will draw millions of eyeballs pre-, during- and post-game. A roundup for CM sister pub PRNEWS reports on what to expect from this year’s spots. Charles R. Taylor, professor of marketing at the Villanova School of Business, outlines […]
RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. That can be a recipe for disappointment if marketers aren’t adept at the RFP process. Vendors will promise easy onboarding, great results and superior service, but brands need to read between the […]