Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents and educators to spark kids’ creativity in the classroom. But the brand’s EVP of Marketing, Victoria Lozano, says it’s not limited to art class. “Where we see the most implementation is in classrooms, and it’s specifically focused on using creativity […]
While brands have long used artificial intelligence and machine learning to customize ads, personalization powered by generative AI is uncovering new obstacles for marketers. The issue at hand: When does personal cross over to creepy? A piece in AdExchanger look at how personalization can go right—and how it can go terribly wrong. “While brands have […]
When it comes to marketing AI brands themselves, navigating hype cycles, pushing the human-centric element and crafting high-tech storytelling present unique challenges to the brand-building exercise. An article in PRNEWS, penned by Vijay Chattha and Daniela Rodriguez of VSC PR, explores some tips on getting started. “While today’s AI market is rapidly growing, with thousands […]
Chief Marketer’s Brands on Fire and Marketers on Fire editorial series highlight the brands and the people that are shaping, pushing and disrupting the marketing industry. These high-level strategic talks, found on Chiefmarketer.com, include a profile on Anywhere Real Estate CMO Esther-Mireya Tejeda, our most recent guest on our LinkedIn Live series. Tejeda discussed the […]
According to Boathouse’s third annual “CEO Survey on Marketing and the CMO” published this week, CEOs’ perception of CMO performance and marketing is shifting to a more favorable one. For instance, the study, which polled 150 CEOs from U.S. public and private companies across 17 industries, shows that 51 percent of CEOs now believe the […]
Edelman released its 2024 Trust Barometer, an annual survey examining societal indicators and trends that influence the public’s trust in government, business, media and NGOs. The data shows that more people feel innovation is being poorly managed, regardless of respondents’ age group, income level, gender or country. Read about the survey’s main points in coverage […]
Since the outbreak of war between Israel and Hamas in 2023, misinformation and disinformation has increased rapidly across major social platforms. Sadly, opportunism often follows tragedy, and bad actors are eager to distort the public’s view of what’s really happening. This creates great challenges for not only media consumers, but media-oriented professionals in PR and […]
For a creative brand like Adobe, Sundance Film Festival is a hot-spot in a cold spot to reach filmmakers and creatives that utilize the brand’s tools daily to deliver works of cinematic art. Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with […]
The inclusion of gaming culture and gamification in omnichannel marketing strategies is becoming more commonplace. Simultaneously, a variety of macro-factors are fracturing the media landscape and creating a vacuum for trust and attention. As brands navigate issues like declining television viewership, digital burnout and a world without cookies, they are also looking for new and […]
We recently brought you CMO challenges for 2024 related to data, AI, and sales and marketing collaboration, as articulated by Blue Cross Blue Shield of North Carolina CMO and CSR Officer Kelly Calabria. Below is part two of our chat with the marketing chief, which covers the evolution of the healthcare business post-pandemic, new channels […]