The massive, tech extravaganza that is CES wrapped on Friday, with integrated AI, transparent screens, renewable energy innovations and gaming tech getting attention this year. From a marketing and advertising perspective, the streaming space was abuzz—from Prime Video ads, different formats, new entrants and measurement. CM sister pub AdExchanger takes a look at the top […]
The proliferation of generative AI technology—along with its myriad integrations—will not simply result in efficiencies. It also requires the marketing industry to develop responsible and ethically-sound machine learning practices and applications. An interview in AdExchanger with Paul Pallath, VP of applied AI at cloud consulting company Searce, explores how marketers can confront issues like copyright, […]
In a Q&A with CM sister pub Event Marketer, State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition. “All brands know that Gen Z is a tsunami of wallets moving into the next 10 […]
In our latest Brands on Fire profile, we brought you an in-depth look at the strategy and tactics behind Dos Equis’ college football Tailgate Throwdown, where one lucky fan scored the opportunity to design his dream tailgate experience. But a personalized tailgate experience isn’t the only way brands showed up for fans this season. An […]
With the onset of Google Chrome’s third-party cookie deprecation, which officially began on Jan. 4 for one percent of randomly-selected users after a series of postponements, brands have been focusing on bolstering their first-party data strategies in the meantime, according to coverage in AdExchanger. Instead of being informed by third-party data, brands’ commerce strategies are […]
Meta recently released its own AI-powered platform, Meta Advantage+, to help brands automate paid ads and social media campaigns to optimize budgets for marketing and communications programs. But the potential value of such solutions varies between brands, according to a PRNEWS piece from Trevor Testwuide, CEO and co-founder of Measured. Through an examining Advantage+, he […]
Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024 which likely ring true for many: activating the right data to build customer relationships through personalization; continued collaboration between sales and marketing (particularly […]
In a recent LinkedIn Live conversation, CM sister pub PRNEWS discussed B2B integrated marketing and communications challenges in the coming year amid uncertain economic times and labor shortages in the sector. PAN Communications CMO Mark Nadone reviews the challenges for B2B PR in 2024, the growing importance of micro-communities and peer groups to decision-making, what […]
Smirnoff’s “WE DO WE” global marketing campaign, the biggest for the brand in over a decade, is a play on the phrase “you do you,” a concept which—according to brand research and insights—is waning in popularity amongst a public experiencing increased feelings of loneliness and social isolation. Its marketing goals were twofold: brand building on […]
The cookie’s path to deprecation just got real. A piece published in CM sister pub AdExchanger explores the latest news related to the phase-out of third-party cookies: Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users. Chrome users chosen to pilot […]