In a time when Generative AI (GenAI) is regularly touted as the answer for everything, it’s time we take a step back and consider where marketing really stands and how it’s going to look in the future. In 2024 specifically, will people still be turning to GenAI to write their content, design their campaigns and […]
At an Axios Communicators event on Dec. 14, United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shared details about the brand’s integrated communications playbook. He outlined several benefits and insights the company has learned by giving public relations executives a seat at the table. Our sister pub PRNEWS looks at six takeaways […]
Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a catchphrase—”Stay thirsty, my friends”—that spread through internet meme culture like wildfire. But according to Heineken USA CMO Jonnie Cahill, being an advertising-led brand wasn’t enough. […]
The Top Women in Marketing Awards shout out the women among us who hustle from home, from office, and every stop in between to exceed expectations. Over the last year, these women overcame unpredictable challenges and obstacles while being the fuel for creative excellence and catalysts for change. These are the women making names for […]
Gatorade engages millions of youth athletes each year through its field intelligence program, according to Chief Brand Officer Anju Bhasin, which it uses to mine for data and gather insights to evolve the business. The wealth of data it’s accrued on Gen Z has revealed a shift in how these consumers perceive and interact with […]
B2B marketers are often met with the same sentiment: “No one knows what you do.” This highly specialized industry is a black box to many Americans—and because the linear TV model has typically lent itself to higher-funnel brand awareness campaigns to the masses, TV advertising has not historically made sense for their businesses. The medium […]
Traditional TV viewing continues to decline, with an estimated 46.6 million households moving to streaming platforms exclusively by 2024. That shift presents an opportunity for marketers to reach new audiences through the connected TV market. Explore five ways to boost ROI through CTV and OTT advertising, according to a piece in AdExchanger, from leveraging “binge […]
CM sister pub PRNEWS recently spoke to two CMOs with PR backgrounds, Esther-Mireya Tejeda, Chief Marketing Officer of Anywhere Real Estate, and Kelly Calabria, the Chief Marketing and Corporate Social Responsibility Officer at Blue Cross Blue Shield of North Carolina. The conversation touched on the convergence of PR and marketing, how their earlier roles in […]
Nespresso’s premium coffee and machines hail from Europe, where coffee’s reference point and primary consumption method is a short shot of espresso. But according to the brand’s trend research, Gen Z consumers in the U.S. experience coffee differently than its core customer does. This generation is accustomed to cafes on every corner and beverages that […]
Last week marked the year anniversary of ChatGPT’s public release. Since then, the generative AI tool has amassed 100 million weekly users, altered the way the marketing industry performs work, ignited conversations about AI’s ethical use, and much more. An article in CM sister pub AdExchanger looks at how several brand and agency experts—from Duolingo, […]