Nespresso’s premium coffee and machines hail from Europe, where coffee’s reference point and primary consumption method is a short shot of espresso. But according to the brand’s trend research, Gen Z consumers in the U.S. experience coffee differently than its core customer does. This generation is accustomed to cafes on every corner and beverages that […]
Last week marked the year anniversary of ChatGPT’s public release. Since then, the generative AI tool has amassed 100 million weekly users, altered the way the marketing industry performs work, ignited conversations about AI’s ethical use, and much more. An article in CM sister pub AdExchanger looks at how several brand and agency experts—from Duolingo, […]
The holiday digital marketing frenzy is in full swing, amid rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media. An article in CM sister put AdMonsters addresses strategies for addressing these challenges, from expanding your geographic targeting to refining campaign demographics to using A/B testing to optimize ad spend.
CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business. The companies that made this year’s list demonstrate the wide range of industry specializations and core capabilities that PR, marketing and communications encompass. But they also spotlight […]
CM’s “Marketers on Fire” editorial series highlights the people and campaigns that are shaping, pushing and disrupting the marketing industry. The profiles offer insights from executives at the top of their game, spotlight innovative programs and erudite thinking, and provide career advice to those with C-suite aspirations. Here’s a look back at the last five […]
The world continues to experience the reverberations and after-effects of the “Barbie” movie’s phenomenal success—reflected in no small part by a 16 percent increase in Mattel’s third-quarter sales. It’s also taught influencer marketing teams a few valuable lessons about authenticity, hypertargeting and the dangers of tokenism, according to a column in PRNEWS from marketing agency […]
Though the digital marketing industry has made moves to embrace diversity and serve underrepresented audiences in recent years, there remains a gap between the intention of industry leaders and the reality of multicultural marketing in practice, according to an article in AdMonsters. But some of that can be solved with the right technology tools. For […]
Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing. Across 40 categories hitting every niche of the promotional marketing mix, this year’s winners embrace creativity and dedication to prove how invaluable promotional marketing is to the success of campaign goals. Alongside the 2023 […]
When we last spoke to Cotopaxi’s Chief Brand Officer Brad Hiranaga, he was just settling into his new gig at the sustainable outdoor apparel brand. He touched on his vision for the mission-driven company, the intricacies of storytelling at a founder-led operation and insights gleaned from leading tops brands at General Mills. A year later, […]
This past summer, Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows like GovBall, Lollapalooza and its proprietary Sips & Sounds festival. According to CM sister pub Event Marketer, the Coke AI Studio, an extension of its Coke Studio global music platform, lets participants create […]