The real estate buyer journey has changed a lot in the past 15 years. So naturally, marketing that process to individuals must evolve along with it. “Our dependency on technology and digital platforms is only increasing. And real estate has seen that same level of disruption,” according to Esther-Mireya Tejeda, the first enterprise-level CMO at […]
Don’t miss our next LinkedIn Live on Thursday, Oct. 26, a conversation with SheaMoisture CMO Taydra Mitchell surrounding the brand’s “Black Men Love” campaign, the growth of its men’s product business, connecting with consumers through experiences, and much more.
CMOs are under pressure to do more with less while providing tangible outcomes that drive the business forward. As such, marketers must deliver concrete evidence of their programs’ effectiveness using metrics that CFOs understand and can endorse, according to a column in AdExchanger. Here are four critical steps to focusing on the right KPIs, instead […]
Speaking to an audience of digital out-of-home executives at the DPAA Summit this week, Pepsi CMO Todd Kaplan revealed the 125-year-old brand’s secret to remaining fresh, relevant and connected to younger audiences: a culture-first style of brand building. “We don’t chase trends. We chase consumers,” he told the crowd. But that also entails understanding why […]
Connecting with consumers in lasting, meaningful ways is more challenging than ever amid a fragmented digital media landscape—even for those brands that are considered household names, like Mastercard. “Our jobs have become incredibly difficult to break through,” said Mastercard’s VP of Global Media Traci Spiegelman to a room full of digital out-of-home executives at the […]
Infinite Electronics, a supplier of electronic components that’s undergoing rapid global expansion, is expecting to launch more than 12,000 new products across 13 of its brands in North America. For the marketing team, that translates to prioritizing and finetuning process first and foremost. “One of my biggest challenges is making sure that my marketing team […]
In ecommerce news, buy-now-pay-later service Klarna might be launching its own retail media network. In an AdExchanger podcast, CMO David Sandstrom discusses this possibility; provides thoughts on customer retention; outlines the brand’s self-service marketing tools; and dishes on surprising consumer marketing trends.
JOIN THE INDUSTRY’S ONLY COMPREHENSIVE LIST OF THE BEST BRAND ENGAGEMENT AND ACTIVATION AGENCIES SERVING THE U.S. The editors of Chief Marketer present the industry’s only list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S. From consumer agencies to B2B shops, to experiential, digital, design, content […]
The coffee category is a competitive one—but it’s also packed with potential for brand loyalty. According to Peet’s Coffee brand research, 76 percent of consumers can tell the difference between a good and a bad cup of coffee. Plus, many are looking for a brand to defend high-quality coffee, craft and culture. In this, Peet’s […]
Establishing a brand’s purpose and mission within marketing initiatives has become increasingly important in recent years. But how can a company measure its impact and campaign effectiveness? An article in PRNEWS looks at how purpose-driven brands like Patagonia are approaching a measurement paradigm while establishing industry standards.