We recently brought you email marketing tips gleaned from HubSpot’s annual INBOUND conference. Here’s a tour of what stood out, according to a piece in Event Marketer, from an event production and marketing strategy perspective—from wearable tech to accessibility to community building.
SheaMoisture’s new campaign “Black Men Love,” which kicked off Sept. 12 with a digital content series depicting personal stories of everyday Black men, aims to reshape how masculinity within the Black male community is portrayed. The vignettes highlight the various ways Black men show love through their roles as fathers, teachers, partners and professionals. “As […]
As new AI tools continue to launch in the marketplace, opportunities arise for marketing and PR to collaborate on data sharing, analytics, gauging public sentiment, brand awareness efforts, and more. Here are three ways marketing and PR can work together on integrated, AI-driven strategies, according to a piece in PRNEWS.
Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets 120 emails every single day. The result: It’s become more and more difficult to break through to prospects amid a deluge of marketing messages. It’s not […]
Save the date for our inaugural Marketers on Fire LinkedIn Live on Sept. 26 at 2pm EST. Our first guest, Sarah Crockett, Global CMO at Dickies, will discuss the art of brand collaborations, marketing a classic product to younger generations, exciting new industry trends, and much more.
Advertising to gaming audiences can be a tricky business. It’s tempting to engage with a global playing audience, but difficult to craft in-game ad campaigns that don’t detract from the experience itself. As such, brands often rely on experts that can speak to game development, ad network and agency know-how all at once. One such […]
According to UScellular marketing chief Eric Jagher, going up against your direct competitors may not be the best way to break through. “Sometimes the right thing to do is challenge something bigger than the category,” he said. For Jagher, that meant spearheading the brand’s multi-phased “Let’s Find US” campaign earlier this year, which explores the […]
Chief Marketer recently unveiled our esteemed PRO Awards judges panel, populated by heavy-hitters from some of the world’s top brands. This week they’ve provided insights on promotional marketing programs making waves in the marketplace; best practices driving results for their brands; influencer marketing success stories; and much more. Chief Marketer: What brand—aside from your own—is […]
BEHR Paint Company chose the neutral, moody shade of Cracked Pepper as its 2024 Color of the Year earlier this month. The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns […]
When it comes to retail partnerships, the success of both brand and retailer depends upon a multitude of factors. To ensure there’s a compelling fit between the two, Multichannel Merchant provides some tips for brands on how to stand out amongst competitors.