The rules of public relations have changed, with successive press releases and spray-and-pray tactics no longer cutting it. An article in PRNEWS looks at some fresh tactics to try to ensure your B2B messaging will reach your prospects.
Restaurant reservation platform Resy uses search intent to curate editorial content, segment users based on interests and onboard new restaurants to the service. An article in AdExchanger covers a chat with Hannah Kelly, the CMO of the American Express-owned brand, about the company’s digital marketing strategy, what channels are working best and campaign measurement. Image […]
With back-to-school season in full swing, retail brands face a daunting challenge: standing out amongst competitors, who are also courting customers in major ecommerce marketplaces, retailer apps and in-store promotions. Providing a consistent customer experience across each channel where your brand shows up can be a game changer. An article in Multichannel Merchant reviews elements […]
Topgolf is on a mission to make the sport of golf a lot more accessible. Traditional barriers to entry—a country club membership, a set of clubs, a rigid dress code—are crumbling fast, and the sport’s gamified version is front and center in that effort. “If you think about entering golf through the traditional lens, it […]
Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out, according to CM’s Industry Pulse survey on data privacy. Similarly, 55 percent are prepared for new and evolving privacy policies. Most marketers say they are addressing compliance by using in-house teams and investing in technology.
X CEO Linda Yaccarino spoke out this week about the company’s rebrand from Twitter, new content control tools put in place to reassure brands, and her views on Threads as a potential competitor to X. But not everyone shares her optimism. We polled our readers on the topic for CM’s latest Industry Pulse Survey, which […]
Following a series of layoffs, Meta’s focus for the rest of 2023 is to lean into AI-powered tools to develop products and bring them to market more quickly, according to an article in AdExchanger. Meta’s head of online sales, operations and partnerships, Justin Osofsky, shares what’s next for Threads, the role AI automation plays in […]
Got a promotional marketing campaign from the past year that you’re super proud of? Then we have just one simple question for you: Why wouldn’t you want to get your best work in front of this panel of judges? The jury for this year’s PRO Awards, the industry’s largest and longest-running recognition program for B2C and […]
Chief Marketer’s monthly Marketers and Brands on Fire series—now in its fourth year—spotlights the strategic thinking behind some of the industry’s most successful, innovative and game-changing marketing campaigns. In addition to delving into program ideation, creation and execution, these conversations frequently shed light on the evolving CMO role itself, and the qualities and attributes required […]
Photo credit: Charles Gao on Unsplash In our recent conversation with Walgreens CMO Linh Peters, we discussed the importance of enterprise-wide buy-in for loyalty programs to ensure long-term success, retention and growth. Indeed, consumers demand deeper experiences from brands today, beyond the merely transactional. Multichannel Merchant looks at ways to assess how well your […]