According to Boathouse’s third annual “CEO Survey on Marketing and the CMO” published this week, CEOs’ perception of CMO performance and marketing is shifting to a more favorable one. For instance, the study, which polled 150 CEOs from U.S. public and private companies across 17 industries, shows that 51 percent of CEOs now believe the […]
Edelman released its 2024 Trust Barometer, an annual survey examining societal indicators and trends that influence the public’s trust in government, business, media and NGOs. The data shows that more people feel innovation is being poorly managed, regardless of respondents’ age group, income level, gender or country. Read about the survey’s main points in coverage […]
Since the outbreak of war between Israel and Hamas in 2023, misinformation and disinformation has increased rapidly across major social platforms. Sadly, opportunism often follows tragedy, and bad actors are eager to distort the public’s view of what’s really happening. This creates great challenges for not only media consumers, but media-oriented professionals in PR and […]
For a creative brand like Adobe, Sundance Film Festival is a hot-spot in a cold spot to reach filmmakers and creatives that utilize the brand’s tools daily to deliver works of cinematic art. Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with […]
The inclusion of gaming culture and gamification in omnichannel marketing strategies is becoming more commonplace. Simultaneously, a variety of macro-factors are fracturing the media landscape and creating a vacuum for trust and attention. As brands navigate issues like declining television viewership, digital burnout and a world without cookies, they are also looking for new and […]
We recently brought you CMO challenges for 2024 related to data, AI, and sales and marketing collaboration, as articulated by Blue Cross Blue Shield of North Carolina CMO and CSR Officer Kelly Calabria. Below is part two of our chat with the marketing chief, which covers the evolution of the healthcare business post-pandemic, new channels […]
The massive, tech extravaganza that is CES wrapped on Friday, with integrated AI, transparent screens, renewable energy innovations and gaming tech getting attention this year. From a marketing and advertising perspective, the streaming space was abuzz—from Prime Video ads, different formats, new entrants and measurement. CM sister pub AdExchanger takes a look at the top […]
The proliferation of generative AI technology—along with its myriad integrations—will not simply result in efficiencies. It also requires the marketing industry to develop responsible and ethically-sound machine learning practices and applications. An interview in AdExchanger with Paul Pallath, VP of applied AI at cloud consulting company Searce, explores how marketers can confront issues like copyright, […]
In a Q&A with CM sister pub Event Marketer, State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition. “All brands know that Gen Z is a tsunami of wallets moving into the next 10 […]
In our latest Brands on Fire profile, we brought you an in-depth look at the strategy and tactics behind Dos Equis’ college football Tailgate Throwdown, where one lucky fan scored the opportunity to design his dream tailgate experience. But a personalized tailgate experience isn’t the only way brands showed up for fans this season. An […]