With the onset of Google Chrome’s third-party cookie deprecation, which officially began on Jan. 4 for one percent of randomly-selected users after a series of postponements, brands have been focusing on bolstering their first-party data strategies in the meantime, according to coverage in AdExchanger. Instead of being informed by third-party data, brands’ commerce strategies are […]
Meta recently released its own AI-powered platform, Meta Advantage+, to help brands automate paid ads and social media campaigns to optimize budgets for marketing and communications programs. But the potential value of such solutions varies between brands, according to a PRNEWS piece from Trevor Testwuide, CEO and co-founder of Measured. Through an examining Advantage+, he […]
Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024 which likely ring true for many: activating the right data to build customer relationships through personalization; continued collaboration between sales and marketing (particularly […]
In a recent LinkedIn Live conversation, CM sister pub PRNEWS discussed B2B integrated marketing and communications challenges in the coming year amid uncertain economic times and labor shortages in the sector. PAN Communications CMO Mark Nadone reviews the challenges for B2B PR in 2024, the growing importance of micro-communities and peer groups to decision-making, what […]
Smirnoff’s “WE DO WE” global marketing campaign, the biggest for the brand in over a decade, is a play on the phrase “you do you,” a concept which—according to brand research and insights—is waning in popularity amongst a public experiencing increased feelings of loneliness and social isolation. Its marketing goals were twofold: brand building on […]
The cookie’s path to deprecation just got real. A piece published in CM sister pub AdExchanger explores the latest news related to the phase-out of third-party cookies: Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users. Chrome users chosen to pilot […]
In a time when Generative AI (GenAI) is regularly touted as the answer for everything, it’s time we take a step back and consider where marketing really stands and how it’s going to look in the future. In 2024 specifically, will people still be turning to GenAI to write their content, design their campaigns and […]
At an Axios Communicators event on Dec. 14, United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shared details about the brand’s integrated communications playbook. He outlined several benefits and insights the company has learned by giving public relations executives a seat at the table. Our sister pub PRNEWS looks at six takeaways […]
Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a catchphrase—”Stay thirsty, my friends”—that spread through internet meme culture like wildfire. But according to Heineken USA CMO Jonnie Cahill, being an advertising-led brand wasn’t enough. […]
The Top Women in Marketing Awards shout out the women among us who hustle from home, from office, and every stop in between to exceed expectations. Over the last year, these women overcame unpredictable challenges and obstacles while being the fuel for creative excellence and catalysts for change. These are the women making names for […]