Language-learning app Duolingo acquires approximately 80 percent of its users organically, through word-of-mouth marketing. But targeted paid acquisition helps to spur that growth, and partnerships and piggybacking on pop culture moments have proven useful tactics as well. In an executive Q&A, AdExchanger explores the brand’s media strategy, social investment, measurement approach, and more.
Live events and marketing experiences are back in full swing, but this post-pandemic period continues to be one of transition when it comes to social and interpersonal relationships. To sum in up: Networking styles are evolving. In this Event Marketer article, three communication experts share best practices on making strategic and successful connections during in-person […]
Walgreens launched its first weeklong savings event this week, dubbed “myW Days,” which offers members of its myWalgreens loyalty program increased cash rewards, daily deals and other benefits for its more than 110 million participants. The marketing goals are twofold: new member acquisition and driving online and in-store transactions from current subscribers. Aside from its […]
Leading up to its record-breaking premiere last week, the team behind Greta Gerwig’s “Barbie” produced a dizzying amount of marketing activations and brand partnerships to build buzz for the film across the globe. Here are five marketing insights gleaned from the Barbie frenzy, according to an article in PRNEWS, from well-aligned partnerships to amplification to […]
New and amended U.S. privacy laws continue to roll out across the country this year, from Colorado to Connecticut to California to Utah. While working to comply with this flurry of new legislation, marketers should be mindful of a few key requirements relating to collecting and processing customer data. AdExchanger has the story.
To kick off back-to-school shopping season, Target-owned delivery service Shipt launched its first foray into virtual experiences with an immersive racing game on Roblox, where players can deliver school supplies and snacks, claim orders for pickup and delivery, and earn currency for accurate, on-time deliveries. Based on the insight that 77 percent of American parents […]
Consumer shopping preferences are taking new forms and inspiring entirely new purchase channels, from social commerce to recommerce and beyond. A column in Multichannel Merchant looks at these new trends and how marketers can harness their potential.
We recently heard from Dickies’ Global CMO about the apparel brand’s collab with Jameson whiskey, which features a 10-piece capsule collection, a pop-up retail experience and co-branded creative touted by influencers across the pair’s digital platforms. This week, we’re presenting part two of our coverage, from the spirits side of the campaign. “We talk about […]
The retail media network space is booming, with advertisers projected to spend $45 billion on the channel this year and more than $100 billion by 2027. In light of this, brands rich in first-party data sets might consider launching their own networks. (Check out our deep dive with The Home Depot about its own offering […]
Photo credit: Michael Simon/startraksphoto.com Jameson whiskey and workwear brand Dickies launched a capsule collection last month inspired by the brands’ mutual dedication to and celebration of the art of craftsmanship. The gender-fluid, workwear-inspired collection, dubbed “Crafted Together,” includes 10 signature pieces—each slightly reimagined—as well as a limited-edition Jameson x Dickies bottle. Building a successful collab […]