Attention, experiential marketers: Event Marketer‘s full coverage of the Ex Awards is here. Check out these 100 case studies of the year’s best experiential marketing campaigns—from Reddit’s future-forward “Find Your People” activation to killer campaigns from the likes of Anheuser-Busch, LinkedIn, McDonald’s, Xbox and Hilton.
Rather than adapting its marketing strategy to reach Gen Z audiences, direct-to-consumer period care brand August chose to launch with the demo in mind at the outset. Now, two years later, the company has inked its first major retail partnership with Target. AdExchanger has the story of the brand’s marketing journey, from DTC to in-store […]
Looking to leverage first-party data for long-term success? We’ve got you covered. In this expert-led webinar, you’ll learn how to deliver personalized experiences while respecting user preferences and being privacy-compliant. You’ll come away with: · How to collect, manage, and use first-party data to deliver personalized advertising experiences · The importance of user consent and […]
The centerpiece of Meta’s activation at this week’s Cannes Lions International Festival of Creativity—where tens of thousands of executives gather to celebrate excellence in the marketing and advertising industries—was the creator-led Reels SuperStudio for the second consecutive year. But while the first collab with artist Felipe Pantone focused on how Reels’ augmented reality tools enable […]
Forward-thinking marketers are tapping ChatGPT to advance their businesses and create efficiencies in myriad ways, from copy generation to optimizing headlines to competitive analysis. An article in Multichannel Merchant reviews five ways in which the generative AI tool can improve your marketing and sales strategy.
Digital wireless company Visible is known for its tongue-in-cheek marketing campaigns. Take its billboard ad featuring an intentional spelling mistake, which went viral during its first year of business. Or its “Unlimited Eyebrowsing” campaign, starring the brow-prominent “Schitt’s Creek” actor Dan Levy, which included a website that consumers could browse using their actual eyebrows. This […]
According to a 2022 marketing recall survey, 77 percent of consumers say they are noticing their physical surroundings more than they did before the pandemic. Moreover, 70 percent are taking notice of out-of-home ads. For marketers deploying campaign messages in the physical realm, PRNEWS looks at three ways to approach last mile marketing to increase […]
The results of Chief Marketer’s latest Pulse Survey are in: 48% of marketers said their martech budgets have increased in the last six months. But only 36% feel confident they have the budget to achieve their marketing goals. Presenting our latest Pulse Survey infographic.
Pepsi’s Dig In platform, created in 2020 to drive access, awareness and business growth for Black-owned restaurants, launched the second iteration of its Restaurant Royalty program this week, which recognizes the country’s best Black-owned restaurants through a nationwide contest. The company is appealing to foodies on a massive scale this year by partnering with TikTok […]
New AI-enabled products for brands continue to enter the marketplace. On Wednesday, Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds. An article in AdExchanger looks at how marketers can leverage the tools to improve campaign creation, segmentation, measurement and personalization.