Though the digital marketing industry has made moves to embrace diversity and serve underrepresented audiences in recent years, there remains a gap between the intention of industry leaders and the reality of multicultural marketing in practice, according to an article in AdMonsters. But some of that can be solved with the right technology tools. For […]
Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing. Across 40 categories hitting every niche of the promotional marketing mix, this year’s winners embrace creativity and dedication to prove how invaluable promotional marketing is to the success of campaign goals. Alongside the 2023 […]
When we last spoke to Cotopaxi’s Chief Brand Officer Brad Hiranaga, he was just settling into his new gig at the sustainable outdoor apparel brand. He touched on his vision for the mission-driven company, the intricacies of storytelling at a founder-led operation and insights gleaned from leading tops brands at General Mills. A year later, […]
This past summer, Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows like GovBall, Lollapalooza and its proprietary Sips & Sounds festival. According to CM sister pub Event Marketer, the Coke AI Studio, an extension of its Coke Studio global music platform, lets participants create […]
The good news for CFOs and CMOs is that marketing has become significantly more measurable as more customer activity occurs on digital channels. The bad news is that there is still a chasm between the way marketers want to spend their budget and the way that CFOs believe budgets should be spent. While a CMO wants to allocate budget […]
Though the marketing and PR industries have shown lots of interest in ChatGPT since it burst onto the scene about a year ago, an August 2023 study by The Conference Board, cited in CM sister pub PRNEWS, shows that just 26 percent of organizations have a guidance policy in place on how to use generative […]
Photo credit: Anthropologie.com At an Advertising Week panel in New York City last month, Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification. Pandemic-Born Lessons As was the case for most companies that relied on a brick […]
Before Discover launched its massively popular “Especially for Everyone” commercial and brand platform last month, featuring comedic darling Jennifer Coolidge, the company set out to verify precisely what consumers valued about the brand. They had an idea, of course. They knew that the credit card’s cash rewards and no annual fee features were beloved, for […]
Shopping for insurance isn’t typically considered a “fun” activity. Rather, it’s something that consumers purchase only when they need to. So, from a marketing perspective, insurance companies like State Farm need to assess—as accurately as possible—a customer’s stage in their buyer journey. According to State Farm marketing head Alyson Griffin, who spoke with sister pub […]
In light of the looming demise of third-party cookies in 2024, marketers are tapping other tools to learn about their audiences and reach consumers most likely to purchase their products and services. A solid content-based marketing strategy—which entails letting the content show you where to reach customers as opposed to cookies—is emerging as a more […]