Website tagging is a more critical element of first-party data capture and digital measurement as the industry moves closer to the phase-out of third-party cookies, according to Karen Stocks, VP of Global Measurement at Google. In an interview in CM sister pub AdExchanger, she stressed the need for marketers to prioritize tag management during this […]
Hydrafacial, a patented skin treatment performed by estheticians in medical offices, spas, hospitality venues and beyond, began as a B2B business that marketed solely to providers of the device-based procedure. But over the last 18 months, the brand has carved out a new marketing approach that combines B2C tactics to drive interest at the consumer […]
Chief Marketer kicked off its inaugural Brands on Fire Linkedin Live earlier this week, featuring a conversation with SheaMoisture CMO Taydra Mitchell Jackson about its recent “Black Men Love” video series and campaign, purpose-driven marketing tactics, the success of its men’s product business, and much more. The monthly editorial series highlights the brands and the […]
ICYMI: here’s a replay of our chat with SheaMoisture CMO Taydra Mitchell Jackson on LinkedIn earlier this week, which touched on the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences. Plus, check out her best advice for aspiring CMOs.
The real estate buyer journey has changed a lot in the past 15 years. So naturally, marketing that process to individuals must evolve along with it. “Our dependency on technology and digital platforms is only increasing. And real estate has seen that same level of disruption,” according to Esther-Mireya Tejeda, the first enterprise-level CMO at […]
Don’t miss our next LinkedIn Live on Thursday, Oct. 26, a conversation with SheaMoisture CMO Taydra Mitchell surrounding the brand’s “Black Men Love” campaign, the growth of its men’s product business, connecting with consumers through experiences, and much more.
CMOs are under pressure to do more with less while providing tangible outcomes that drive the business forward. As such, marketers must deliver concrete evidence of their programs’ effectiveness using metrics that CFOs understand and can endorse, according to a column in AdExchanger. Here are four critical steps to focusing on the right KPIs, instead […]
Speaking to an audience of digital out-of-home executives at the DPAA Summit this week, Pepsi CMO Todd Kaplan revealed the 125-year-old brand’s secret to remaining fresh, relevant and connected to younger audiences: a culture-first style of brand building. “We don’t chase trends. We chase consumers,” he told the crowd. But that also entails understanding why […]
Connecting with consumers in lasting, meaningful ways is more challenging than ever amid a fragmented digital media landscape—even for those brands that are considered household names, like Mastercard. “Our jobs have become incredibly difficult to break through,” said Mastercard’s VP of Global Media Traci Spiegelman to a room full of digital out-of-home executives at the […]
Infinite Electronics, a supplier of electronic components that’s undergoing rapid global expansion, is expecting to launch more than 12,000 new products across 13 of its brands in North America. For the marketing team, that translates to prioritizing and finetuning process first and foremost. “One of my biggest challenges is making sure that my marketing team […]