In ecommerce marketing, developing a sound methodology for achieving campaign objectives should start with a thorough unpacking of what drives success—and then work backwards. An article in Multichannel Merchant lays out seven steps to creating realistic campaign objectives, which considers revenue growth goals before defining vanity metrics.
Consumers expect highly-personalized experiences when interacting with brands today—particularly if they’ve volunteered their time, money and personal information in exchange for them. But it’s what you do with that data that counts. For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences—while also adhering to […]
MetLife’s annual Employee Benefit Trends Study, now in its 21st year, is a thought leadership piece initially designed to demonstrate the brand’s expertise in the benefits product space through providing observations, trends and key research. But in the last couple of years, the conversation has shifted more toward the future of work and how benefits […]
IBM Think, the brand’s flagship conference, recently changed its format to reflect attendees’ desire for more personalized, curated experiences. Here’s how IBM brought that strategic shift to life, according to a piece in Event Marketer, through new formats, immersive activations and concise, powerful content.
Though keeping up with Apple’s latest tech updates can feel like an endless exercise, it’s not all bad news for mobile marketers. Check out these marketing-friendly features, according to an article in Multichannel Merchant, that can actually boost brand engagement rather than hinder it.
Consumers expect highly-personalized experiences when interacting with brands today—particularly if they’ve volunteered their time, money and personal information in exchange for them. But it’s what you do with that data that counts. For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences—while also adhering to […]
Peer-to-peer car-sharing company Turo relies on customer behaviors and preferences of users on its platform to identify patterns and make specific product recommendations. Here’s what the company has learned about consumer behavior on digital platforms, according to an article in AdExchanger, and how it’s strategizing to “stop the scroll” with ad content that cuts through […]
In the metaverse marketing space, first-mover Absolut has seen value in experimenting with Web3 activations, despite some marketers’ mixed feelings about investing such experiences. In an article for PRNEWS, VP of Marketing Matt Foley discusses the brand’s metaverse strategy, approach to measurement and the company’s plans for the future
The just-wrapped Experiential Marketing Summit gathered more than 1,000 members of the event marketing community in Las Vegas last week to share insights, marketing tactics and community-building strategies amid a post-pandemic climate. Event Marketer has the story.
As the industry prepares to meet potential economic headwinds, 66 percent of marketing leaders are just moderately confident or worse in their ability to achieve their goals amid economic adversity and uncertainty, according to CMO Council’s latest report. Moreover, 78 percent of marketers surveyed expressed concerns about the lack of investment or budget cuts. The […]