In ecommerce news, buy-now-pay-later service Klarna might be launching its own retail media network. In an AdExchanger podcast, CMO David Sandstrom discusses this possibility; provides thoughts on customer retention; outlines the brand’s self-service marketing tools; and dishes on surprising consumer marketing trends.
JOIN THE INDUSTRY’S ONLY COMPREHENSIVE LIST OF THE BEST BRAND ENGAGEMENT AND ACTIVATION AGENCIES SERVING THE U.S. The editors of Chief Marketer present the industry’s only list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S. From consumer agencies to B2B shops, to experiential, digital, design, content […]
The coffee category is a competitive one—but it’s also packed with potential for brand loyalty. According to Peet’s Coffee brand research, 76 percent of consumers can tell the difference between a good and a bad cup of coffee. Plus, many are looking for a brand to defend high-quality coffee, craft and culture. In this, Peet’s […]
Establishing a brand’s purpose and mission within marketing initiatives has become increasingly important in recent years. But how can a company measure its impact and campaign effectiveness? An article in PRNEWS looks at how purpose-driven brands like Patagonia are approaching a measurement paradigm while establishing industry standards.
We recently brought you email marketing tips gleaned from HubSpot’s annual INBOUND conference. Here’s a tour of what stood out, according to a piece in Event Marketer, from an event production and marketing strategy perspective—from wearable tech to accessibility to community building.
SheaMoisture’s new campaign “Black Men Love,” which kicked off Sept. 12 with a digital content series depicting personal stories of everyday Black men, aims to reshape how masculinity within the Black male community is portrayed. The vignettes highlight the various ways Black men show love through their roles as fathers, teachers, partners and professionals. “As […]
As new AI tools continue to launch in the marketplace, opportunities arise for marketing and PR to collaborate on data sharing, analytics, gauging public sentiment, brand awareness efforts, and more. Here are three ways marketing and PR can work together on integrated, AI-driven strategies, according to a piece in PRNEWS.
Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets 120 emails every single day. The result: It’s become more and more difficult to break through to prospects amid a deluge of marketing messages. It’s not […]
Save the date for our inaugural Marketers on Fire LinkedIn Live on Sept. 26 at 2pm EST. Our first guest, Sarah Crockett, Global CMO at Dickies, will discuss the art of brand collaborations, marketing a classic product to younger generations, exciting new industry trends, and much more.
Advertising to gaming audiences can be a tricky business. It’s tempting to engage with a global playing audience, but difficult to craft in-game ad campaigns that don’t detract from the experience itself. As such, brands often rely on experts that can speak to game development, ad network and agency know-how all at once. One such […]