The just-wrapped Experiential Marketing Summit gathered more than 1,000 members of the event marketing community in Las Vegas last week to share insights, marketing tactics and community-building strategies amid a post-pandemic climate. Event Marketer has the story.
As the industry prepares to meet potential economic headwinds, 66 percent of marketing leaders are just moderately confident or worse in their ability to achieve their goals amid economic adversity and uncertainty, according to CMO Council’s latest report. Moreover, 78 percent of marketers surveyed expressed concerns about the lack of investment or budget cuts. The […]
Mobile shopping—and in particular mobile product discovery—is at the forefront of ecommerce sales through 2024, despite the fact that research suggests unsatisfactory shopping experiences on mobile devices are causing nearly one third of American adults to opt out of purchases. An article in Multichannel Merchant reviews key steps to improve mobile product discovery along the […]
Bringing to life an experience based on the iconic IP from the classic film “Grease” had to be authentic first and foremost. Event Marketer explores how Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series, “Grease: Rise of the Pink Ladies,” by expertly striking the balance between catering to superfans and newcomers to […]
Gen Z audiences respond better to creative that doesn’t overtly feel like an ad, according to the marketing team at DiGiorno pizza. So for its latest campaign on TikTok, it’s paying influencers to create original soundtracks about the product. Because for younger audiences, a brand promoting itself is not nearly as effective as consumers talking […]
CONGRATULATIONS TO THE 2023 FUTURE CMOS We’re thrilled to announce that these 10 marketing executives have been named to our annual Future CMO program. The honorees were nominated by editors, colleagues and industry insiders, and were selected on the basis of a number of factors, including leadership skills, creative insights and a desire to innovate. […]
The Nutrabolt-owned C4 Smart Energy drink rebranded this week, armed with six new flavors, revamped packaging and an updated formula with new ingredients—including a plant-based caffeine source and citicoline, a supplement that promotes focus and attention—all to support its move into the “functional” energy drink category and brand repositioning as the “fuel” to achieve greatness. […]
CM sister pub Event Marketer conducted a survey of AI in events during the month of March, and 86 percent of respondents said they were not using AI intentionally right now. However, 75 percent do believe that AI will change the course of events. Explore these insights and others in EM‘s latest Pulse Survey.
When consumers think of Walmart as a brand, “innovative” may not be the first thing that comes to mind. But while speaking at a session at MMA Global’s POSSSIBLE conference earlier this month, CMO William White aimed to dispel that myth, providing several examples of how the company is innovating across the board—despite its mammoth […]
The results of our AI in Marketing Pulse Survey are in: 51 percent of marketers surveyed are using generative AI tools to drive the business, and 23 percent use them frequently. Moreover, 65 percent of respondents believe that these tools will supplement—rather than replace—human work.