According to UScellular marketing chief Eric Jagher, going up against your direct competitors may not be the best way to break through. “Sometimes the right thing to do is challenge something bigger than the category,” he said. For Jagher, that meant spearheading the brand’s multi-phased “Let’s Find US” campaign earlier this year, which explores the […]
Chief Marketer recently unveiled our esteemed PRO Awards judges panel, populated by heavy-hitters from some of the world’s top brands. This week they’ve provided insights on promotional marketing programs making waves in the marketplace; best practices driving results for their brands; influencer marketing success stories; and much more. Chief Marketer: What brand—aside from your own—is […]
BEHR Paint Company chose the neutral, moody shade of Cracked Pepper as its 2024 Color of the Year earlier this month. The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns […]
When it comes to retail partnerships, the success of both brand and retailer depends upon a multitude of factors. To ensure there’s a compelling fit between the two, Multichannel Merchant provides some tips for brands on how to stand out amongst competitors.
The rules of public relations have changed, with successive press releases and spray-and-pray tactics no longer cutting it. An article in PRNEWS looks at some fresh tactics to try to ensure your B2B messaging will reach your prospects.
Restaurant reservation platform Resy uses search intent to curate editorial content, segment users based on interests and onboard new restaurants to the service. An article in AdExchanger covers a chat with Hannah Kelly, the CMO of the American Express-owned brand, about the company’s digital marketing strategy, what channels are working best and campaign measurement. Image […]
With back-to-school season in full swing, retail brands face a daunting challenge: standing out amongst competitors, who are also courting customers in major ecommerce marketplaces, retailer apps and in-store promotions. Providing a consistent customer experience across each channel where your brand shows up can be a game changer. An article in Multichannel Merchant reviews elements […]
Topgolf is on a mission to make the sport of golf a lot more accessible. Traditional barriers to entry—a country club membership, a set of clubs, a rigid dress code—are crumbling fast, and the sport’s gamified version is front and center in that effort. “If you think about entering golf through the traditional lens, it […]
Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out, according to CM’s Industry Pulse survey on data privacy. Similarly, 55 percent are prepared for new and evolving privacy policies. Most marketers say they are addressing compliance by using in-house teams and investing in technology.
X CEO Linda Yaccarino spoke out this week about the company’s rebrand from Twitter, new content control tools put in place to reassure brands, and her views on Threads as a potential competitor to X. But not everyone shares her optimism. We polled our readers on the topic for CM’s latest Industry Pulse Survey, which […]