Data clean rooms have risen in importance amid the post-cookie digital marketing landscape, as a means for marketers to extract value from user data while protecting consumer privacy preferences. But for marketers new to the concept, evaluating the variety of options that exist in the space today could feel a bit overwhelming. A column in […]
It’s been a newsworthy week for the controversial CEO of Twitter. And that’s not counting his SpaceX Starship rocket exploding mid-launch. Twitter announced a new content moderation policy on Monday dubbed “Freedom of Speech, Not Freedom of Reach,” which aims to restrict the visibility of tweets that violate its rules against “hateful conduct.” The following […]
Retail media ad networks have ballooned over the past couple of years, as brands seek more ways to reach online shoppers with highly-targeted campaigns informed by first-party data insights. One such platform committed to the long game is RM+—a network launched by The Home Depot in 2019—which just scored a dedicated chief focused solely on […]
The nation’s fastest-growing sport—pickleball—has attracted a growing number of brand sponsorships of late at tournaments, tours and festivals across the country. If you foresee your brand getting involved, check out these tips from Event Marketer on how to engage a crowd of “picklers”—from keeping it active to hosting standalone events to pickling with purpose.
SEO is top of mind for any consumer-facing brand or retailer looking to cut through the clutter online. And one way to boost performance is through leveraging different types of user-generated content. A column in Multichannel Merchant reviews the benefits of increasing the volume of product ratings and reviews, implementing Q&As on product pages, and […]
The Nutrabolt-owned C4 Smart Energy drink rebranded this week, armed with six new flavors, revamped packaging and an updated formula with new ingredients—including a plant-based caffeine source and citicoline, a supplement that promotes focus and attention—all to support its move into the “functional” energy drink category and brand repositioning as the “fuel” to achieve greatness. […]
adidas was a leading partner of the FIFA Men’s World Cup, but when the tournament’s final matches approached, the brand opted to highlight female athletes with a trio of 121-foot by 95-foot murals carved in sand. It unveiled the portraits on the shores of Doha in Quatar, dubbed the “Beach Club Billboard,” to highlight its […]
The marketing industry and the culture at large is adjusting to the sudden influx of large language model generative AI tools, like ChapGPT and Google’s Bard, that could potentially alter the way we work, perform and do business. But whether those changes are perceived as positive or negative depends on who you ask. For a […]
TurboTax is perceived by most consumers as a do-it-yourself tax service, while its live full-service product, which enlists experts to assist users with doing their taxes, is less familiar to the public. Associating TurboTax with the latter is the brand’s primary marketing focus this year, and it’s amplifying that message through campaigns timed to tentpole […]
The results of Chief Marketer’s latest Pulse survey on staffing are in: Twenty-seven percent of marketing departments surveyed were impacted by recent layoffs. And the areas of marketing that experienced the most cuts were events, followed by data and analytics. Here’s our infographic featuring the results, and look out for our next survey topic—AI in […]