Following a series of layoffs, Meta’s focus for the rest of 2023 is to lean into AI-powered tools to develop products and bring them to market more quickly, according to an article in AdExchanger. Meta’s head of online sales, operations and partnerships, Justin Osofsky, shares what’s next for Threads, the role AI automation plays in […]
Got a promotional marketing campaign from the past year that you’re super proud of? Then we have just one simple question for you: Why wouldn’t you want to get your best work in front of this panel of judges? The jury for this year’s PRO Awards, the industry’s largest and longest-running recognition program for B2C and […]
Chief Marketer’s monthly Marketers and Brands on Fire series—now in its fourth year—spotlights the strategic thinking behind some of the industry’s most successful, innovative and game-changing marketing campaigns. In addition to delving into program ideation, creation and execution, these conversations frequently shed light on the evolving CMO role itself, and the qualities and attributes required […]
Photo credit: Charles Gao on Unsplash In our recent conversation with Walgreens CMO Linh Peters, we discussed the importance of enterprise-wide buy-in for loyalty programs to ensure long-term success, retention and growth. Indeed, consumers demand deeper experiences from brands today, beyond the merely transactional. Multichannel Merchant looks at ways to assess how well your […]
Language-learning app Duolingo acquires approximately 80 percent of its users organically, through word-of-mouth marketing. But targeted paid acquisition helps to spur that growth, and partnerships and piggybacking on pop culture moments have proven useful tactics as well. In an executive Q&A, AdExchanger explores the brand’s media strategy, social investment, measurement approach, and more.
Live events and marketing experiences are back in full swing, but this post-pandemic period continues to be one of transition when it comes to social and interpersonal relationships. To sum in up: Networking styles are evolving. In this Event Marketer article, three communication experts share best practices on making strategic and successful connections during in-person […]
Walgreens launched its first weeklong savings event this week, dubbed “myW Days,” which offers members of its myWalgreens loyalty program increased cash rewards, daily deals and other benefits for its more than 110 million participants. The marketing goals are twofold: new member acquisition and driving online and in-store transactions from current subscribers. Aside from its […]
Leading up to its record-breaking premiere last week, the team behind Greta Gerwig’s “Barbie” produced a dizzying amount of marketing activations and brand partnerships to build buzz for the film across the globe. Here are five marketing insights gleaned from the Barbie frenzy, according to an article in PRNEWS, from well-aligned partnerships to amplification to […]
New and amended U.S. privacy laws continue to roll out across the country this year, from Colorado to Connecticut to California to Utah. While working to comply with this flurry of new legislation, marketers should be mindful of a few key requirements relating to collecting and processing customer data. AdExchanger has the story.
To kick off back-to-school shopping season, Target-owned delivery service Shipt launched its first foray into virtual experiences with an immersive racing game on Roblox, where players can deliver school supplies and snacks, claim orders for pickup and delivery, and earn currency for accurate, on-time deliveries. Based on the insight that 77 percent of American parents […]