ChatGPT’s generative AI capabilities are spreading through business applications like wildfire—and retail marketing is no exception. A piece in Multichannel Merchant looks at how the tool may be applied to product marketing and ecommerce, plus how fast-fashion brand Shein is taking advantage of the service. Photo credit: Om siva Prakash on Unsplash
THE. WAIT. IS. OVER. Meet the 2023 Market Like a Mother Honorees In our third annual recognition program, we shine a spotlight on the working moms who are leading teams, running campaigns and chalking up more than a few wins at home as “mom.” Join us in celebrating and recognizing the incredible work and fortitude […]
State Farm decided not to shell out $7 million or so for a commercial during the Super Bowl this year, instead opting for pre-game, in-game and post-game engagement tactics surrounding a TikTok challenge launched by creator Khaby Lame to his 154 million followers. The ask was simple: Guess how many times State Farm Stadium would […]
A plethora of brands leveraged in-person fan engagement during the days surrounding Super Bowl 57, from sponsored mini-festivals to hotel takeovers to surprise-and-delight stunts like a passenger-filled cucumber-shaped blimp and a 44-foot-tall LED-clad cactus. Check out Event Marketer‘s roundup of brand experiences from Anheuser-Busch, Barstool Sports, Hendrick’s Gin, Subway, Marriott and others.
THE CHIEF MARKETER INDUSTRY PULSE SURVEY: STAFFING It’s time for Chief Marketer’s next Industry Pulse Survey, where we ask readers about some of the marketing industry’s most buzzworthy topics. In exchange for a few minutes of your time, we’ll create a shareable infographic with some of those data points to help kickstart a conversation […]
Chief Marketer’s monthly Industry Pulse Survey polls our audience about some of the marketing industry’s most buzzworthy topics. The topic for January was the Metaverse. Though 60 percent of marketers have not yet activated in the Metaverse, 58 percent are somewhat or very interested in the topic.
If there’s one part of the business that’s connected to the consumer, it’s the marketing department. Closely monitoring shifting consumer behaviors, eyeing critical trends in the marketplace and the culture in general, and deftly communicating the value of your brand to potential customers are all table stakes for any modern marketer with C-suite aspirations. Indeed, […]
Now one of the largest auto shows in the world, CES saw several automotive brands—including BMW, Caterpillar and Volkswagen—leverage gamification, augmented reality and cutting-edge lighting techniques to highlighting the future of mobility. Event Marketer has the story.
Plenty of companies—particularly in the tech sector—pledged to support diversity, equity and inclusion initiatives following the public outcry over racial injustice that erupted in 2020. But according to a new report from The Next Web, 80 percent of those companies that promised to take action have shown minimal increases in diversity within the professional labor […]
While marketers are often inundated with data to fuel their marketing activities and programs, it’s the quality and accuracy of the data that can make or break a campaign’s performance. According to an article in Multichannel Merchant, even for marketers strapped for resources, a solid customer data hygiene strategy can yield higher ROI through data […]