Consumer shopping preferences are taking new forms and inspiring entirely new purchase channels, from social commerce to recommerce and beyond. A column in Multichannel Merchant looks at these new trends and how marketers can harness their potential.
We recently heard from Dickies’ Global CMO about the apparel brand’s collab with Jameson whiskey, which features a 10-piece capsule collection, a pop-up retail experience and co-branded creative touted by influencers across the pair’s digital platforms. This week, we’re presenting part two of our coverage, from the spirits side of the campaign. “We talk about […]
The retail media network space is booming, with advertisers projected to spend $45 billion on the channel this year and more than $100 billion by 2027. In light of this, brands rich in first-party data sets might consider launching their own networks. (Check out our deep dive with The Home Depot about its own offering […]
Photo credit: Michael Simon/startraksphoto.com Jameson whiskey and workwear brand Dickies launched a capsule collection last month inspired by the brands’ mutual dedication to and celebration of the art of craftsmanship. The gender-fluid, workwear-inspired collection, dubbed “Crafted Together,” includes 10 signature pieces—each slightly reimagined—as well as a limited-edition Jameson x Dickies bottle. Building a successful collab […]
Attention, experiential marketers: Event Marketer‘s full coverage of the Ex Awards is here. Check out these 100 case studies of the year’s best experiential marketing campaigns—from Reddit’s future-forward “Find Your People” activation to killer campaigns from the likes of Anheuser-Busch, LinkedIn, McDonald’s, Xbox and Hilton.
Rather than adapting its marketing strategy to reach Gen Z audiences, direct-to-consumer period care brand August chose to launch with the demo in mind at the outset. Now, two years later, the company has inked its first major retail partnership with Target. AdExchanger has the story of the brand’s marketing journey, from DTC to in-store […]
Looking to leverage first-party data for long-term success? We’ve got you covered. In this expert-led webinar, you’ll learn how to deliver personalized experiences while respecting user preferences and being privacy-compliant. You’ll come away with: · How to collect, manage, and use first-party data to deliver personalized advertising experiences · The importance of user consent and […]
The centerpiece of Meta’s activation at this week’s Cannes Lions International Festival of Creativity—where tens of thousands of executives gather to celebrate excellence in the marketing and advertising industries—was the creator-led Reels SuperStudio for the second consecutive year. But while the first collab with artist Felipe Pantone focused on how Reels’ augmented reality tools enable […]
Forward-thinking marketers are tapping ChatGPT to advance their businesses and create efficiencies in myriad ways, from copy generation to optimizing headlines to competitive analysis. An article in Multichannel Merchant reviews five ways in which the generative AI tool can improve your marketing and sales strategy.
Digital wireless company Visible is known for its tongue-in-cheek marketing campaigns. Take its billboard ad featuring an intentional spelling mistake, which went viral during its first year of business. Or its “Unlimited Eyebrowsing” campaign, starring the brow-prominent “Schitt’s Creek” actor Dan Levy, which included a website that consumers could browse using their actual eyebrows. This […]